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MSNBC's Rachel Maddow Show 25-54 Demo Audience Down More than 50% Since October

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April 28th, 2009

While we have daily cable news ratings posts, and I have kept up the long term chart of O'Reilly Factor vs. Countdown ratings, here's another cable news ratings time period chart.

The 9pm Rachel Maddow Show premiered on MSNBC in October, 2008. After peaking in October, its April average in the adults 25-54 demographic prized by cable news advertisers is less than half the levels in its first month and has been on a fairly steady decline during all of 2009.

maddow

Click on the chart for a full sized image.

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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