NFL Draft on ESPN reaches record total audience of 36.7 million viewers
via ESPN press release:
ESPN NFL Draft Telecast Attracts Record 36.7 Million Viewers
Traffic on ESPN Mobile Web Site Up 145% from 2008
The NFL Draft on ESPN and ESPN2 this past weekend was the most-viewed in ESPN’s 30-year history of televising the event with 36.7 million people tuned in to at least part of the 15 1/2 hours of NFL Draft coverage. It was the highest number of total NFL Draft viewers in ESPN history — an increase of 5% over last year’s 34.8 million and just above the previous high of 36.3 million viewers in 2006.
ESPN’s five hours of Day 1 coverage on Saturday, April 25 (4-9 p.m. ET), was seen in an average of 3.896 million households and garnered a 4.0 HH rating, according to Nielsen Media Research. Both figures represent an increase of 3% over last year’s event which averaged 3.785 million households and a 3.9 rating.
Highest-Rated Markets for ESPN’s Saturday coverage (4-9 p.m. ET):
1. Columbus, Ohio (7.4)
2. New Orleans (6.9)
3. Cleveland (6.8)
4. Milwaukee (6.2)
5. Indianapolis (6.2)
ESPN Digital Media
In addition to the television success on ESPN and ESPN2, traffic to NFL content on the ESPN Mobile Web site was up 145% from last year and views of video on ESPN.com were up 22% from the 2008 NFL Draft weekend. Visits to ESPN.com for the weekend increased 9% on Day 1 and 8% on Day 2, with fans spending nearly 25 minutes spent per visitor.