Nickelodeon is Basic Cable’s Number-One Network in April

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via Nickelodeon press release:

 

Nickelodeon is Basic Cable’s Number-One Network in April; Captures Three of Cable’s Top Five Shows Among Total Viewers

SpongeBob SquarePants Tops all Kids’ Programs in April; iCarly Rules as Kids’ Top Live-Action Show for Year to Date

NEW YORK, April 28 /PRNewswire/ — Nickelodeon is basic cable’s top total day network for April, posting double-digit leads with its kid 2-11 target audience over competitors for the month, as well as year to date. Nickelodeon also owned the top three kid-targeted programs (SpongeBob SquarePants, The Penguins of Madagascar, iCarly) on basic cable among total viewers in April — and placed those three shows among all of basic cable’s top five programs with total viewers for the month.

Nickelodeon is also home to the number-one live-action kids’ show–iCarly–and the top two animated programs for kids and tweens–SpongeBob SquarePants and the brand-new hit The Penguins of Madagascar.

Additionally, Nicktoons Network (available in 54 million U.S. households) lodged its highest-rated April ever this month with all core demographics and total viewers, averaging a 0.4/55,000 K6-11 (+33%), a 0.3/40,000 T9-14 (+50%) and 168,000 total viewers (+56%). Nicktoons Network grew its April ratings by +50% with boys 6-11 in total day and +33% in prime time, averaging a 0.6/39,000 B6-11 (total day) and 0.8/48,000 B6-11 (prime time). The network also posted a +67% April ratings gain with boys 9-14 in both total day and prime time, averaging a 0.5/29,000 B9-14 (total day) and a 0.5/31,000 B9-14 (prime time). Nicktoons Network’s recent debut of Iron Man: Armored Adventures (April 24, 7:30 p.m. ET) was the network’s highest-rated original series premiere ever with boys 6-11, averaging a 2.0/125,000 B6-11 (+100% in rating).

Nick at Nite also was total day’s number-one basic cable network with Adults 18-49 and Women 18-49, closing its most-watched April ever with those demographics and total viewers.

Nickelodeon again was tops with kids 2-11 and total viewers (persons 2+) for both the month and year to date:

  April 2009 (source: NMR, 3/30/09-4/26/09):

  --  Nickelodeon averaged 2.1 million total viewers.  This marks a +30%
      lead over The Disney Channel (1.7 million P2+) and a +118% lead over
      Cartoon Network (980,000 P2+).

  --  Nickelodeon averaged 3.3/1.2 million K2-11, a +22% lead over The
      Disney Channel (2.7/930,000 K2-11) and +120% over Cartoon Network
      (1.5/519,000 K2-11).

  2009 Year to Date (source: NMR, 12/29/08-4/26/09):

  --  Nickelodeon is averaging 2.2 million total viewers (P2+), a +37% lead
      over The Disney Channel (1.6 million P2+) and a +107% lead over
      Cartoon Network (1.1 million P2+).

  --  Nickelodeon is averaging a 3.5/1.2 million kids 2-11, +30% ahead of
      Disney (2.7/927,000 K2-11) and +119% over Cartoon Network (1.6/576,000
      K2-11).

  --  Nickelodeon is averaging a 3.1/651,000 K6-11, a +15% lead over The
      Disney Channel (2.7/567,000 K6-11) and +72% over Cartoon Network
      (1.8/371,000 K6-11).

  Below are April grids for kid, tween and total viewer demographics:

   Persons 2+
       Rank    Net    All Basic Cable Programs     Rating     Del
                                                              (000)
         1     USA        WWE ENT (MON 9P)          2.2       5567
         2    NICK      SPONGEBOB (SA 930A)         1.7       4330
         3    NICK       PENGUINS (SA 10A)          1.7       4188
         4     USA        NCIS (MON-FRI 8P)         1.5       3901
         5    NICK        ICARLY (SA 8P)            1.4       3425

       Top 5 Kids' Programs in April (3/30/09-4/26/09) - Total Day (6A-6A)

   Kids 2-11
       Rank     Net                  Program                 Rating   Del
                                                                      (000)
         1     NICK           SPONGEBOB (SA 930A)              7.0    2452
         2     NICK            PENGUINS (SA 10A)               6.8    2396
         3     NICK             ICARLY (SA 8P)                 5.6    1961
         4     NICK           BARNYARD (SA 1030A)              5.3    1869
         5     DSNY           WIZARDS (SUN 830P)               4.8    1662

   Kids 6-11
       Rank     Net                  Program                 Rating   Del
                                                                     (000)
         1     NICK           SPONGEBOB (SA 930A)              7.4   1576
         2     NICK            PENGUINS (SA 10A)               7.2   1529
         3     NICK             ICARLY (SA 8P)                 6.8   1438
         4     DSNY           WIZARDS (SUN 830P)               6.7   1390
         5     DSNY             SONNY (SUN 8P)                 5.9   1222

   Kids 6-14
       Rank     Net                  Program                 Rating   Del
                                                                     (000)
         1     NICK           SPONGEBOB (SA 930A)              6.1   1949
         2     DSNY           WIZARDS (SUN 830P)               6.1   1922
         3     NICK            PENGUINS (SA 10A)               5.9   1891
         4     NICK             ICARLY (SA 8P)                 5.9   1884
         5     DSNY             SONNY (SUN 8P)                 5.3   1677

   Tweens 9-14
       Rank    Net               Program               Rating   Del
                                                               (000)
         1     DSNY        WIZARDS (SUN 830P)             6.5   1373
         2     DSNY          SONNY (SUN 8P)               5.5   1171
         3     NICK          ICARLY (SA 8P)               5.3   1134
         4     NICK        SPONGEBOB (SA 930A)            5.1   1096
         5     NICK         PENGUINS (SA 10A)             5.0   1070

  Kids 2-5
       Rank    Net   Preschool Programs on Commercial TV  Rating   Del
                                                                  (000)
         1     NICK       MAX & RUBY (MF 1030A)            6.7     936
         2     NICK          DIEGO (MF 930A)               5.9     826
         3     NICK     BACKYARDIGANS (MF 1230P)           5.6     786
         4     NICK     DORA THE EXPLORER (MF 9A)          5.6     784
         5     DSNY    MICKEY MOUSE CLB (S-S 930A)         5.6     769

   Persons 2+
       Rank    Net        Kid-Targeted Programs        Rating   Del
                                                               (000)
         1     NICK        SPONGEBOB (SA 930A)            1.7   4330
         2     NICK         PENGUINS (SA 10A)             1.7   4188
         3     NICK          ICARLY (SA 8P)               1.4   3425
         4     DSNY        WIZARDS (SUN 830P)             1.3   3311
         5     NICK        BARNYARD (SA 1030A)            1.3   3245

Source: Nielsen Media Research, Live + 7 day through 4/12/09, Live + Same Day from 4/13/09-4/26/09

Ranked by delivery (000) and based on regularly scheduled plays

Nickelodeon’s programming day ends at 9 p.m. ET/PT (M-Th, Su) and 10 p.m. ET/PT (Fri-Sa) 

Source: Nickelodeon

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