As usual,won, well, everything. This week I am combining the 18-49 top twenty that used to be in a separate weekly posting into the weekly overall viewing rankings. I know people are very interested in overall viewing and will continue to produce that table as well (scroll down), but, it's the adults 18-49 demo rankings that matter more, both in terms of ad revenue and a show's renewal prospects.
So let's take a look at the broadcast network 18-49 rankings for the week ending April 26, 2009:
|Shows||R=Repeat S=Special P=Premiere||Net||18-49 Rating||18-49 Viewers (000)|
|3||GREY'S ANATOMY-THU 9PM||ABC||5.0||6,578|
|5||DANCING WITH THE STARS||ABC||4.7||6,252|
|6||TWO AND A HALF MEN||R||CBS||3.9||5,198|
|8||RULES OF ENGAGEMENT||CBS||3.8||5,020|
|16||DANCING W/STARS RESULTS||ABC||3.2||4,275|
|20||BROTHERS & SISTERS||ABC||3.1||4,069|
Nothing too surprising in the top five since House had the week off. Props to CBS and- with a repeat making the top 10 and that same repeat beating out new episodes of , , The and The with adults 18-49.
But, I'm fine with FOX declaringan adults 18-49 hit. Sure, a repeat of beat it, but it beat The , too and nobody will have any problem if I declare The a demo hit. Obviously not one of The 's better ratings performances, but it's still top 10, with more adults 18-49 than , , or . But back to , it's a demo hit.
There seem to be a lot ofhaters on our blog, and if you're a fan of one of the shows that beat it, especially the repeat, you can raise your arms triumphantly and say, "Fringe!? Ha!" if it you. But otherwise, you're looking up at Fringe, not down at it.
I know, I know, "Where would Fringe be without!? Huh!? Where!?"
Not in the top 10
There's no doubt that the Idol lead-in helps Fringe a lot, but realistically, nobody expected Fringe to beat any of the shows that came above it even with the lead-in. Not even the Two and Half Men rerun (and that's to Men's credit).
So, yes, Fringe benefits from the Idol lead-in, but if I'm at FOX, I'm thinking good use of the lead-in is being made. Fringe will certainly be back next season, and without the Idol lead-in. We'll have to wait until then to examine the "what if".
NBC also placed Celebrity Apprentice (#21) and Heroes (#22) in the top 25. FOX also placed Hell's Kitchen (#23), and The(#24). A Lost clip show on ABC was #25 with a 2.9 . And more props to CBS comedy repeats, a rerun of came in at #26, also at a 2.9 rating with ever so slightly fewer adults 18-49 viewers than the Lost clip show.
Here's the overall viewing broadcast top 20 for the week ending April 26, 2009:
|Rank||Shows||R=Repeat S=Special P=Premiere||Net||# Viewers (LIVE+SD) (000)||HH RATING (LIVE+SD)||HH SHARE (LIVE+SD)||18-49 Rank|
|3||DANCING WITH THE STARS||ABC||20,528||13.0||20||5|
|4||DANCING W/STARS RESULTS||ABC||14,725||9.6||14||16|
|6||CRIMINAL MINDS 10PM-SP(S)||S||CBS||13,723||8.9||15||13|
|8||GREY'S ANATOMY-THU 9PM||ABC||13,511||8.9||14||3|
|10||, THE-10PM SP(S)||SR||CBS||12,456||8.1||14|
|11||TWO AND A HALF MEN||R||CBS||11,484||7.1||11||6|
|13||RULES OF ENGAGEMENT||CBS||10,588||6.5||10||8|
|17||AMAZING RACE 14||CBS||10,268||6.0||10||18|
Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.
All numbers are Live + SD (live, plus same day DVR viewing)