Al Roker coming to The Weather Channel

from MediaWeek:

Today weatherman Al Roker will co-host a new morning show on The Weather Channel, as part of a cross-network programming scheme designed to link NBC to its sibling cable network.

Premiering this summer, Wake Up with Al will run weekdays from 6 a.m. to 7 a.m., one hour before Today dawns each morning on NBC.

Roker will share hosting duties with The Weather Channel’s Stephanie Abrams, who’ll hold down the fort from the network’s home studio in Atlanta.

Given NBC’s $3.5 billion acquisition of  The Weather Channel last summer, I’m surprised it has taken so long for this to happen.

blog comments powered by Disqus