Update: I have replaced the original post with the NBC press release.
NBC PICKS UP HIT SERIES 'THE CELEBRITY APPRENTICE' FOR SPRING 2010
UNIVERSAL CITY, CALIF. ? April 29, 2009 ? NBC has picked up the hit series "The Celebrity Apprentice" for another season in Spring 2010, it was announced today by Ben Silverman, Co-Chairman, NBC Entertainment and Universal Media Studios
"'The Celebrity Apprentice' is the ultimate business and reality show at the top of its game and has exploded in popularity this season while also raising an impressive amount of money for charity," said Paul Telegdy, Executive Vice President, Alternative Programming, NBC and Universal Media Studios. "It's a valuable franchise and proven competitor and we're thrilled to have Mr. Trump and Mr. Burnett back to create another brilliant season." "
'The Apprentice' and 'Celebrity Apprentice' have been an amazing adventure for me and, obviously, a very popular show with the public," said executive producer Donald Trump. "Its Emmy nominations and great success have translated into a wonderful experience. Working with Mark Burnett has been terrific, and I am greatly honored that NBC has renewed us for yet another season, our ninth."
"The Celebrity Apprentice" is averaging a 3.5 rating, 9 share among adults 18-49 and 8.6 million viewers overall this season. The popular unscripted series is up 39 percent versus NBC's non-sports adult 18-49 average in the time period prior to "Apprentice" ("live plus same day") and is doubling its lead-in from the 8-9 p.m. hour in adults 18-49. In the 10:30 lead-in to local news, "Celebrity Apprentice" has out-rated all regular competition for the last six weeks in a row in the key news demographic of adults 25-54.
After last year's ratings blockbuster, "The Celebrity Apprentice" and host Donald Trump returned last January with a dynamic cast of celebrities. The 16 new celebrities have vied for the coveted title, using all their business savvy as they fight for causes close to their hearts. They use their fame, their rolodexes and their business acumen to win weekly tasks, while ultimately battling with each other to stay out of the boardroom and avoid hearing those dreaded words, "You're Fired!."
"The Celebrity Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump, Page Feldman and Eden Gaha are Executive Producers.
Thank goodness for this – more mindless reality dribble. Can’t wait!
good news
No real surprise there.
The real question is will it be an hour or two hours…
I really enjoy this show. Good for them, only the should bring bigger stars in the game!
So NBC is going to take up 4 hours of of already limited programming with reality TV? (i.e. this and biggest loser)
Such a shame…
Jenna, you’re right, time is limited, that’s why you bring back your show’s with the best ratings, like Biggest Loser and Celebrity Apprentice.
No surprise, the numbers are solid.
I actually love this show. I can’t say it’s good, it’s trashy, takes cheap shots and tries to build fake tension, not to mention every week Donald kisses major celebrity butt, but I love it anyway. It’s my guilty pleasure.
It’s my guilty pleasure too, I just can’t help it
I thought Joan and Melissa Rivers were absolutely hilarious the other night. I guess the botox got in their brains or something – what a miserable family.
excuse me while i barf all over my keyboard
Oh I understand, I just don’t have to agree
But I do agree with djm haha
Its also my guilty pleasure!!! I love this season also!!!!
I’m not surprised by this at all…not excited…but not surprised.
djm, let me help you with….
Got my own mess to clean up now, sorry.
I’m not surprised eiher, just a little disappointed. Mr Obama, please outlaw reality shows. Yes, I’m talkin about you too, American Idol!
hahaha begging the President to outlaw reality shows what about swine flu?…nahh thats not important we just cant have those damn Rivers on TV haha
Seriously what do people think is going to happen if the networks stop producing reality television? Do you honestly believe that the networks are going to invest more in scripted content than they already do? Do people seriously not realise that networks are businesses and that the successful reality shows (which again network has at least one of) help to bring in the big bucks that allow them to keep producing scripted content.
Without reality TV you’d just get more repeats and probably fewer shows.
Alex, isn’t the real issue how much time NBC surrendered to Leno. Things would be very different if they had not surrendered all of that time. Also, Leno’s show can’t possibly help Conan.
More crap.
What Id really like to see is CELEBRITY SAW – hosted by Tobin Bell.
So that’s their spin. How many did *really* watch it?
“What Id really like to see is CELEBRITY SAW – hosted by Tobin Bell.”
ahahahhaa