Obama Speech To Cost Networks Millions in Ad $

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The primetime slot requested by President Obama for a news conference marking his 100th day in office is going to cost the broadcast networks millions of dollars in lost ads.According to the latest ad pricing data from Nielsen, the Wednesday slot between 8 p.m. and 9 p.m. generates some $21.5 million for the big four.

read the rest at Broadcasting & Cable.

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