Special Office Nearly Doubles Demo Audience On DVRs

NBC's The Office

Likely because it was on at 8pm and in conflict with typical viewing patterns, The Office special episode on April 9 nearly doubled its 18-49 demo when DVR viewing is added in, increasing by 94%.

In other notable DVR news for the  week of April 6-12, Tuesday’s American Idol reached nearly 5 million average viewers via DVR, a milestone that I’d bet falls before the end of this season. Enjoy browsing the other DVR viewing stats for the week.

Note that the first table below contains adults 18-49 demo program ratings, and the other two contain average viewership data.

To see past weeks DVR viewing lists click here.

Those of you interested in DVR viewing numbers might enjoy:

When Do DVR’d Shows Get Watched? Same Night or After?

Doing My Part To Combat DVR Misinformation.

Largest 18-49 Demo Increase From DVR Viewing for Broadcast TV Shows:


Rank Programs Net 18-49 Live (rating) 18-49 Live+SD (rating) 18-49 Live+7 (rating) Increase From DVR Viewing % of All Viewing By DVR % of DVR Viewing On Airdate
1 OFFICE 4/9(S) NBC 2.23 3.39 4.32 94% 48% 56%
2 HEROES NBC 2.00 2.65 3.61 81% 45% 40%
3 TERMINATOR: SARAH CONNOR CHRONICLES FOX 0.98 1.27 1.76 80% 44% 37%
4 DOLLHOUSE FOX 1.08 1.39 1.87 73% 42% 39%
5 LOST ABC 2.78 3.84 4.79 72% 42% 53%
6 OFFICE NBC 2.94 3.97 5.03 71% 42% 49%
7 90210 CW 0.84 1.08 1.40 67% 40% 43%
8 LIFE NBC 1.09 1.30 1.74 60% 37% 32%
9 HOUSE FOX 3.93 5.06 6.18 57% 36% 50%
10 BONES FOX 2.06 2.47 3.18 54% 35% 37%
11 30 ROCK NBC 2.54 3.13 3.84 51% 34% 45%
12 CHUCK NBC 1.77 2.15 2.63 49% 33% 44%
13 SCRUBS-WED 8PM ABC 1.60 1.88 2.36 48% 32% 37%
14 FRIDAY NIGHT LIGHTS NBC 1.03 1.23 1.51 47% 32% 42%
15 PARKS AND RECREATION NBC 2.45 3.03 3.59 47% 32% 51%
16 REAPER CW 0.73 0.88 1.06 45% 31% 45%
17 AMERICA’S TOP MODEL CW 1.41 1.73 2.01 43% 30% 53%
18 24 FOX 3.13 3.77 4.46 42% 30% 48%
19 SURVIVOR: TOCANTINS CBS 2.72 3.44 3.87 42% 30% 63%
20 FRINGE FOX 3.30 3.99 4.68 42% 29% 50%


The 18-49 Demo Increase From DVR Viewing ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the % of increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Largest DVR Audiences for Broadcast TV Shows:


Rank Programs Net Persons Live (000s) Persons Live+SD (000s) Persons Live+7 (000s) Same Day DVR Viewers (000s) Total DVR Viewers (000s) % of All Viewing By DVR % of DVR Viewing On Airdate
1 AMERICAN IDOL-TUESDAY FOX 19,260 22,854 24,218 3,594 4,958 20.5% 72.5%
2 HOUSE FOX 11,008 13,311 15,691 2,303 4,683 29.8% 49.2%
3 AMERICAN IDOL-WEDNESDAY FOX 20,357 23,020 24,045 2,663 3,688 15.3% 72.2%
4 LOST ABC 6,731 8,597 10,395 1,866 3,664 35.2% 50.9%
5 OFFICE 4/9(S) NBC 5,450 7,310 8,770 1,860 3,320 37.9% 56.0%
6 OFFICE NBC 6,407 8,044 9,663 1,637 3,256 33.7% 50.3%
7 24 FOX 9,586 11,003 12,722 1,417 3,136 24.7% 45.2%
8 MENTALIST, THE CBS 15,776 16,923 18,871 1,147 3,095 16.4% 37.1%
9 NCIS CBS 16,321 17,807 19,328 1,486 3,007 15.6% 49.4%
10 HEROES NBC 5,003 6,138 7,985 1,135 2,982 37.3% 38.1%
11 FRINGE FOX 8,485 9,958 11,362 1,473 2,877 25.3% 51.2%
12 CSI CBS 15,603 16,529 18,324 926 2,721 14.8% 34.0%
13 BONES FOX 8,054 9,039 10,532 985 2,478 23.5% 39.7%
14 SURVIVOR: TOCANTINS CBS 9,553 11,163 12,027 1,610 2,474 20.6% 65.1%
15 CRIMINAL MINDS CBS 12,705 13,611 15,177 906 2,472 16.3% 36.7%
16 30 ROCK NBC 5,825 6,758 8,019 933 2,194 27.4% 42.5%
17 MEDIUM NBC 6,504 7,201 8,561 697 2,057 24.0% 33.9%
18 HELL’S KITCHEN FOX 6,518 7,545 8,502 1,027 1,984 23.3% 51.8%
19 AMAZING RACE (S)-4/12 CBS 9,335 10,572 11,287 1,237 1,952 17.3% 63.4%
20 DANCING WITH THE STARS ABC 18,577 19,906 20,508 1,329 1,931 9.4% 68.8%


The Largest DVR Audiences ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest number average viewers by DVR in their Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Greatest % Of DVR Viewing for Broadcast TV Shows:


Rank Programs Net Persons Live (000s) Persons Live+SD (000s) Persons Live+7 (000s) Same Day DVR Viewers (000s) Total DVR Viewers (000s) % of All Viewing By DVR % of DVR Viewing On Airdate
1 OFFICE 4/9(S) NBC 5,450 7,310 8,770 1,860 3,320 37.9% 56.0%
2 HEROES NBC 5,003 6,138 7,985 1,135 2,982 37.3% 38.1%
3 90210 CW 1,618 1,992 2,546 374 928 36.4% 40.3%
4 LOST ABC 6,731 8,597 10,395 1,866 3,664 35.2% 50.9%
5 TERMINATOR: SARAH CONNOR CHRONICLES FOX 2,914 3,498 4,487 584 1,573 35.1% 37.1%
6 DOLLHOUSE FOX 2,891 3,505 4,394 614 1,503 34.2% 40.9%
7 OFFICE NBC 6,407 8,044 9,663 1,637 3,256 33.7% 50.3%
8 HOUSE FOX 11,008 13,311 15,691 2,303 4,683 29.8% 49.2%
9 30 ROCK NBC 5,825 6,758 8,019 933 2,194 27.4% 42.5%
10 AMERICA’S TOP MODEL CW 3,137 3,689 4,217 552 1,080 25.6% 51.1%
11 FRINGE FOX 8,485 9,958 11,362 1,473 2,877 25.3% 51.2%
12 REAPER CW 1,852 2,125 2,479 273 627 25.3% 43.5%
13 LIFE NBC 4,213 4,629 5,627 416 1,414 25.1% 29.4%
14 PARKS AND RECREATION NBC 5,863 6,864 7,794 1,001 1,931 24.8% 51.8%
15 CHUCK NBC 5,427 6,105 7,203 678 1,776 24.7% 38.2%
16 24 FOX 9,586 11,003 12,722 1,417 3,136 24.7% 45.2%
17 MEDIUM NBC 6,504 7,201 8,561 697 2,057 24.0% 33.9%
18 SCRUBS-WED 8PM ABC 4,087 4,579 5,351 492 1,264 23.6% 38.9%
19 BONES FOX 8,054 9,039 10,532 985 2,478 23.5% 39.7%
20 HELL’S KITCHEN FOX 6,518 7,545 8,502 1,027 1,984 23.3% 51.8%

The % of Total viewing by DVR table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had thelargest % of viewing by DVR in their Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Definitions:

DVR (Time-shifted) Viewing – Program ratings for national sources are produced in three streams of data –LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

Same Day DVR Viewers – How many people watched the show on their DVRs prior to 3AM the day following the airdate,

DVR Viewers – How many people watched the show on their DVRs within 7 days following the airdate

% of All Viewing By DVR – Of the total viewing of that particular episode, what percentage was done via DVR.

% of DVR Viewing On Airdate – Of the DVR viewing of that particular episode, what percentage was done prior to 3AM the day following the airdate.

Nielsen TV Ratings Data:©2009 The Nielsen Company. All Rights Reserved.

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