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Special Office Nearly Doubles Demo Audience On DVRs

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April 29th, 2009

NBC's The Office

Likely because it was on at 8pm and in conflict with typical viewing patterns, The Office special episode on April 9 nearly doubled its 18-49 demo when DVR viewing is added in, increasing by 94%.

In other notable DVR news for the  week of April 6-12, Tuesday's American Idol reached nearly 5 million average viewers via DVR, a milestone that I'd bet falls before the end of this season. Enjoy browsing the other DVR viewing stats for the week.

Note that the first table below contains adults 18-49 demo program ratings, and the other two contain average viewership data.

To see past weeks DVR viewing lists click here.

Those of you interested in DVR viewing numbers might enjoy:

When Do DVR’d Shows Get Watched? Same Night or After?

Doing My Part To Combat DVR Misinformation.

Largest 18-49 Demo Increase From DVR Viewing for Broadcast TV Shows:


Rank Programs Net 18-49 Live (rating) 18-49 Live+SD (rating) 18-49 Live+7 (rating) Increase From DVR Viewing % of All Viewing By DVR % of DVR Viewing On Airdate
1 OFFICE 4/9(S) NBC 2.23 3.39 4.32 94% 48% 56%
2 HEROES NBC 2.00 2.65 3.61 81% 45% 40%
3 TERMINATOR: SARAH CONNOR CHRONICLES FOX 0.98 1.27 1.76 80% 44% 37%
4 DOLLHOUSE FOX 1.08 1.39 1.87 73% 42% 39%
5 LOST ABC 2.78 3.84 4.79 72% 42% 53%
6 OFFICE NBC 2.94 3.97 5.03 71% 42% 49%
7 90210 CW 0.84 1.08 1.40 67% 40% 43%
8 LIFE NBC 1.09 1.30 1.74 60% 37% 32%
9 HOUSE FOX 3.93 5.06 6.18 57% 36% 50%
10 BONES FOX 2.06 2.47 3.18 54% 35% 37%
11 30 ROCK NBC 2.54 3.13 3.84 51% 34% 45%
12 CHUCK NBC 1.77 2.15 2.63 49% 33% 44%
13 SCRUBS-WED 8PM ABC 1.60 1.88 2.36 48% 32% 37%
14 FRIDAY NIGHT LIGHTS NBC 1.03 1.23 1.51 47% 32% 42%
15 PARKS AND RECREATION NBC 2.45 3.03 3.59 47% 32% 51%
16 REAPER CW 0.73 0.88 1.06 45% 31% 45%
17 AMERICA'S Top Model CW 1.41 1.73 2.01 43% 30% 53%
18 24 FOX 3.13 3.77 4.46 42% 30% 48%
19 SURVIVOR: TOCANTINS CBS 2.72 3.44 3.87 42% 30% 63%
20 Fringe FOX 3.30 3.99 4.68 42% 29% 50%

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The 18-49 Demo Increase From DVR Viewing ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the % of increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).
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Largest DVR Audiences for Broadcast TV Shows:


Rank Programs Net Persons Live (000s) Persons Live+SD (000s) Persons Live+7 (000s) Same Day DVR Viewers (000s) Total DVR Viewers (000s) % of All Viewing By DVR % of DVR Viewing On Airdate
1 American Idol-TUESDAY FOX 19,260 22,854 24,218 3,594 4,958 20.5% 72.5%
2 HOUSE FOX 11,008 13,311 15,691 2,303 4,683 29.8% 49.2%
3 American Idol-WEDNESDAY FOX 20,357 23,020 24,045 2,663 3,688 15.3% 72.2%
4 LOST ABC 6,731 8,597 10,395 1,866 3,664 35.2% 50.9%
5 OFFICE 4/9(S) NBC 5,450 7,310 8,770 1,860 3,320 37.9% 56.0%
6 OFFICE NBC 6,407 8,044 9,663 1,637 3,256 33.7% 50.3%
7 24 FOX 9,586 11,003 12,722 1,417 3,136 24.7% 45.2%
8 Mentalist, THE CBS 15,776 16,923 18,871 1,147 3,095 16.4% 37.1%
9 NCIS CBS 16,321 17,807 19,328 1,486 3,007 15.6% 49.4%
10 HEROES NBC 5,003 6,138 7,985 1,135 2,982 37.3% 38.1%
11 Fringe FOX 8,485 9,958 11,362 1,473 2,877 25.3% 51.2%
12 CSI CBS 15,603 16,529 18,324 926 2,721 14.8% 34.0%
13 BONES FOX 8,054 9,039 10,532 985 2,478 23.5% 39.7%
14 SURVIVOR: TOCANTINS CBS 9,553 11,163 12,027 1,610 2,474 20.6% 65.1%
15 Criminal Minds CBS 12,705 13,611 15,177 906 2,472 16.3% 36.7%
16 30 ROCK NBC 5,825 6,758 8,019 933 2,194 27.4% 42.5%
17 MEDIUM NBC 6,504 7,201 8,561 697 2,057 24.0% 33.9%
18 HELL'S KITCHEN FOX 6,518 7,545 8,502 1,027 1,984 23.3% 51.8%
19 Amazing Race (S)-4/12 CBS 9,335 10,572 11,287 1,237 1,952 17.3% 63.4%
20 Dancing with the Stars ABC 18,577 19,906 20,508 1,329 1,931 9.4% 68.8%

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The Largest DVR Audiences ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest number average viewers by DVR in their Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).
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Greatest % Of DVR Viewing for Broadcast TV Shows:


Rank Programs Net Persons Live (000s) Persons Live+SD (000s) Persons Live+7 (000s) Same Day DVR Viewers (000s) Total DVR Viewers (000s) % of All Viewing By DVR % of DVR Viewing On Airdate
1 OFFICE 4/9(S) NBC 5,450 7,310 8,770 1,860 3,320 37.9% 56.0%
2 HEROES NBC 5,003 6,138 7,985 1,135 2,982 37.3% 38.1%
3 90210 CW 1,618 1,992 2,546 374 928 36.4% 40.3%
4 LOST ABC 6,731 8,597 10,395 1,866 3,664 35.2% 50.9%
5 TERMINATOR: SARAH CONNOR CHRONICLES FOX 2,914 3,498 4,487 584 1,573 35.1% 37.1%
6 DOLLHOUSE FOX 2,891 3,505 4,394 614 1,503 34.2% 40.9%
7 OFFICE NBC 6,407 8,044 9,663 1,637 3,256 33.7% 50.3%
8 HOUSE FOX 11,008 13,311 15,691 2,303 4,683 29.8% 49.2%
9 30 ROCK NBC 5,825 6,758 8,019 933 2,194 27.4% 42.5%
10 AMERICA'S Top Model CW 3,137 3,689 4,217 552 1,080 25.6% 51.1%
11 Fringe FOX 8,485 9,958 11,362 1,473 2,877 25.3% 51.2%
12 REAPER CW 1,852 2,125 2,479 273 627 25.3% 43.5%
13 LIFE NBC 4,213 4,629 5,627 416 1,414 25.1% 29.4%
14 PARKS AND RECREATION NBC 5,863 6,864 7,794 1,001 1,931 24.8% 51.8%
15 CHUCK NBC 5,427 6,105 7,203 678 1,776 24.7% 38.2%
16 24 FOX 9,586 11,003 12,722 1,417 3,136 24.7% 45.2%
17 MEDIUM NBC 6,504 7,201 8,561 697 2,057 24.0% 33.9%
18 SCRUBS-WED 8PM ABC 4,087 4,579 5,351 492 1,264 23.6% 38.9%
19 BONES FOX 8,054 9,039 10,532 985 2,478 23.5% 39.7%
20 HELL'S KITCHEN FOX 6,518 7,545 8,502 1,027 1,984 23.3% 51.8%

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The % of Total viewing by DVR table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had thelargest % of viewing by DVR in their Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Definitions:

DVR (Time-shifted) Viewing – Program ratings for national sources are produced in three streams of data –LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

Same Day DVR Viewers - How many people watched the show on their DVRs prior to 3AM the day following the airdate,

DVR Viewers - How many people watched the show on their DVRs within 7 days following the airdate

% of All Viewing By DVR - Of the total viewing of that particular episode, what percentage was done via DVR.

% of DVR Viewing On Airdate - Of the DVR viewing of that particular episode, what percentage was done prior to 3AM the day following the airdate.

Nielsen TV Ratings Data:©2009 The Nielsen Company. All Rights Reserved.

 
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