Discovery and Hasbro partnering on kids’ TV network

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from THR.com:

Discovery Communications and toy giant Hasbro Inc. have agreed to create a 50/50 joint venture, including a TV network and a Website, dedicated to children and family entertainment and educational programming.  It will hold the assets of Discovery Kids Network in the U.S., for which Discovery will receive $300 million.

As part of the transaction, the venture will also get a minority interest in the U.S. version of Hasbro.com.

The rebranded network is expected to debut in late 2010 reaching approximately 60 million, the companies said.

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