As of March 2009, 30.6 percent of households in Nielsen’s National People Meter Panel have a DVR, up significantly from just 12.3 percent in January 2007.
A key factor to this expansion is the integration of DVRs into cable and DBS set top boxes: 55 percent of DVR homes had it as part of their cable box and 40 percent had a DVR within their DBS box. Just 5 percent had a standalone DVR. And as households recognize the convenience DVR offers, a growing number are becoming multi-DVR households. 25 percent of homes had two, while 5 percent had three or more.
Of Nielsen’s 56 Metered Markets, the top ten for DVR penetration are:
Rank Market % Penetration 1 San Diego 37.7% 2 Austin 37.4% 3 Dallas-Ft. Worth 37.2% 4 Orlando-Daytona Bch-Melbrn 36.8% 5 Los Angeles 36.2% 6 Sacramento-Stktn-Modesto 35.2% 7 San Francisco-Oak-San Jose 34.1% 8 San Antonio 34.0% 9 Raleigh-Durham 34.0% 10 Tampa-St. Pete 33.5% Source: The Nielsen Company
You can download the entire report here.
via Nielsen Wire.