Nielsen: People Aren't Pushing The Right Buttons!

Categories: TV Advertising

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April 30th, 2009

The Nielsen TV ratings conspiracy buffs are going to love this. The unwritten message in this report (for the conspiracy buffs) is that the problems with the Nielsen method undercount their favorite shows only, while somehow not undercounting all the other shows...

Nielsen Wednesday began informing advertisers, agencies and television networks that rely on its national TV ratings that a significant number of people don't use its so-called "people meter" system properly. In fact, new data being released by Nielsen shows that the more people that are present in those TV ratings households, the more likely it is that they are not reporting their viewing accurately, and that the overall affect has been understating the national TV ratings by about 8%.

much more where that came from at MediaPost 

 
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