Nielsen sued for "unlawful conduct" by Sunbeam

Categories: TV Business

Written By

April 30th, 2009

from Broadcasting & Cable:

Sunbeam Television filed a complaint in federal court against Nielsen Media Research alleging that the ratings giant "violated federal and state antitrust laws, as well as Florida's Unfair and Deceptive Trade Practices Act, by unlawfully maintaining and perpetuating its monopoly in the TV-ratings market."

Sunbeam is owned by Ed Ansin, who made waves recently by initially saying he'd run local news on WHDH Boston instead of Jay Leno's new fall program. After going back and forth with NBC, WHDH later said it would air Jay.

Sunbeam claims that "television stations such as WSVN are left with no choice but to purchase Nielsen's ratings in order to market air time to advertisers. Sunbeam alleges that Nielsen has abused its monopoly position by charging artificially high prices, offering inferior and flawed ratings services in a take-it-or-leave-it basis, and engaging in exclusionary tactics to prevent competitors from gaining a foothold in the industry."

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