The upfront posturing is now well under way, and somehow the magicians at NBC have used their special powers so that Variety sees NBC's in the interview with NBC's Marc Graboff:dropping from a 3.0 to a 2.0 with adults 18-49 as only slight erosion, with something the peacocks can puff out their feathers over. Still there is some interesting reading
V: How will we know if the Leno model is working or not?
G: (CBS President and CEO Leslie Moonves said) he’d bet that their 10 p.m. crime drama would beat Leno head-to-head in ratings. “: Miami” in an original will indeed probably win. But “ : Miami” is only on 22 weeks a year in originals. Jay’s going to be on 46 weeks a year in originals. You take a repeat of “ : Miami” against an original Leno and I don’t know he’d be willing to make that bet again. You take profitability in the time period, I don’t know if he’d be willing to make that bet either. “ : Miami costs CBS many millions of dollars for an original episode. The cost of one episode of the Leno show is 10% of that. Our ratings don’t have to be as high for us to drive revenue.
V: Jeff Zucker usually touts his cable portfolio before ever mentioning the broadcast network. How do the folks at NBC feel about that?
G: We know we have a job to do. For the last several years, NBC has not delivered the type of content that viewers expect it to deliver. With a new team in place and the combining of the network and studio, we’re all on the same page. When the cycle comes back and we’re the No. 1 network again, which we will be, will we be the fair-haired child of the NBC Universal portfolio? Maybe. We’re the workhorses of NBC Universal.