Discovery Boosts Ad Sales Revenue 2.1% in Quarter

Categories: TV Advertising

Written By

May 4th, 2009

You can see how the April Year over Year ratings changed at the various Discovery Communications networks here.

Discovery Communications on Monday announced a substantial gain in first-quarter profit, exceeding expectations with $119 million in net income, an increase of 250 percent versus the year-ago period.

The programmer posted a 1 percent gain in revenue for the period ended March 31, taking in $817 million, beating analysts’ projections of $799 million. At Discovery’s U.S. networks division, which houses the fully distributed cable nets Discovery Channel, TLC and Animal Planet, revenue rose 5 percent on increases in ad sales and affiliate dollars.

Despite a tottering advertising market, Discovery was able to boost its domestic ad sales revenue 2.1 percent in the quarter, to $244 million. Through May 4, of the five major network groups that have reported Q1 earnings, only Discovery and NBC Universal have posted year-over-year ad-sales gains. (The Turner nets were flat in the period, while Viacom posted a 9 percent drop in domestic ad revenue and Comcast’s programming division fell 8 percent.)

plenty more at Mediaweek

 
© 2014 Tribune Digital Ventures