Telemundo Delivers Best April In Network History Among Key Demos
via Telemundo press release:
TELEMUNDO DELIVERS BEST APRIL IN NETWORK HISTORY
AMONG KEY DEMOS
Network Accrues Seven Months of Consecutive Year-over-Year
Growth and Airs Record-Breaking Programming
MIAMI – May 4, 2009 – Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, announced its April NTI results today.
According to Nielsen Media Research data, Telemundo delivered its best April performance in the network’s history for both Monday through Friday prime and Monday through Sunday prime. April marks Telemundo’s seventh consecutive month of year over year growth in Monday through Sunday prime and third consecutive month of year over year growth in Monday through Friday prime.
Telemundo’s audience gained +16% over last year (639,000 vs. 551,000) in Monday through Sunday prime among Adults 18-49, Adults 18-34 (357,000), Men 18-49 (359,000), Men 18-34 (212,000) and Persons 2+ (1.09 million). Compared with 2008, Telemundo’s share of the Spanish-language audience grew two percentage points to 21%. Telemundo’s growth in Monday through Sunday prime bettered its Spanish-language competition and Telemundo gained more Adult 18-49 viewers year to year, on average.
The network also grew +25% in Monday through Friday prime over the previous year among Adults 18-49 (714,000 vs. 571,000). The network’s share of the Spanish-language audience was 21% for the month of April, up 3 points versus 2008.
Telemundo’s increase outpaced that of its Spanish-language competitors. When compared with April 2008, Telemundo gained 143,000 viewers, an increase larger than its Spanish-language competitors combined over the same time period. Telemundo increased in Monday through Friday prime at a faster pace than competitors over month-to-month, increasing +6% and averaging 38,000 more Adult 18-49 viewers.
Telemundo’s 8pm novela “Doña Barbara” posted +37% growth in Adults 18-49 over the April 2008 time period delivery (603,000 vs. 441,000). “12 Corazones” increased +23% versus last year in Adults 18-49 (502,000 vs. 409,000). “Sin Senos No Hay Paraiso” averaged 827,000 Adults 18-49, a gain of +21% over last year’s time period (682,000), and “El Cartel” experienced an increase of +48% over the April 2008 average in the same timeslot (861,000 vs. 582,000).
The 11th Annual Billboard Latin Music Awards Presented by State Farm aired on April 23 and delivered the strongest ratings ever across all key demographics, including Adults 18-49 (1.34 million) and Persons 2+ (nearly 2.3 million). 5.5 million unduplicated people tuned in to the awards show.
“Rumbo al Mundial” shattered records on April 1, becoming the highest rated program in Telemundo history with an average audience of nearly 2.5 million Adults 18-49 and more than 3.6 million total viewers. The match, featuring Honduras vs. Mexico, was the #1 sports event on primetime TV among Hispanic Men 18-49 in the month of April, beating high profile competition including Concacaf Liga de Campeones, NBA Playoffs and the Men’s NCAA Basketball Championship.
Telemundo, a U.S. Spanish-language television network, is the essential entertainment, news, and sports source for Hispanics and a leading international player in the entertainment industry with presence in more than 100 countries worldwide. Broadcasting unique national and local programming for the fastest-growing segment of the U.S. population, Telemundo reaches 93% of U.S. Hispanic viewers in 210 markets through its 16 owned-and-operated stations, 45 broadcast affiliates, and 800 cable affiliates. Telemundo is wholly owned by NBC Universal, one of the world’s leading media and entertainment companies.