Update: We haven’t seen DVR numbers for awhile. Likely because of the craziness in the industry over the last few weeks. When we get them, we will post them.
With all the time on my hands waiting for recent ratings because of the Nielsen SNAFU, I decided to take a week of DVR data and look at the least DVR’s shows by the 18-49 demo.
While it’s only one week of data, for the week of April 6-12, Howie Do It was the least DVR’d show by the adults 18-49 demo, in terms of viewership increase by DVR. I wouldn’t make any grand conclusions about individual shows, because I excluded all repeat and special episodes from this list, the fact that Friday and Saturday night unscripted shows take 8 of the top 10 spots is probably relatively consistent.
What’s even more interesting to me is the high level of DVR usage for the shows from 10-20. Remember, these are the least DVR’d for the week. The fact that fewer than 10 regular broadcast episodes had less than 15% of their total demo viewing by DVR is very interesting to me.
Note that the first table below contains adults 18-49 demo program ratings.
Those of you interested in DVR viewing numbers might enjoy:
Largest 18-49 Demo Increase From DVR Viewing for Broadcast TV Shows:
|Rank||Programs||Net||18-49 Live (rating)||18-49 Live+SD (rating)||18-49 Live+7 (rating)||Increase From DVR Viewing||% of All Viewing By DVR||% of DVR Viewing On Airdate|
|1||HOWIE DO IT 8:30||NBC||1.07||1.13||1.16||8%||8%||67%|
|2||48 HOURS MYSTERY||CBS||1.14||1.18||1.24||9%||8%||40%|
|4||AMW: AMERICA FIGHTS BACK||FOX||1.50||1.56||1.64||9%||9%||43%|
|7||HOWIE DO IT 8P||NBC||0.94||1.02||1.06||13%||11%||67%|
|9||DANCING W/STARS RESULTS||ABC||3.04||3.35||3.55||17%||14%||61%|
|12||DANCING WITH THE STARS||ABC||4.09||4.59||4.82||18%||15%||68%|
|13||WITHOUT A TRACE||CBS||2.58||2.69||3.09||20%||17%||22%|
|16||LAW AND ORDER:SVU||NBC||3.08||3.31||3.84||25%||20%||30%|
The 18-49 Demo Increase From DVR Viewing ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the % of increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).
DVR (Time-shifted) Viewing – Program ratings for national sources are produced in three streams of data –Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
Same Day DVR Viewers – How many people watched the show on their DVRs prior to 3AM the day following the airdate,
DVR Viewers – How many people watched the show on their DVRs within 7 days following the airdate
% of All Viewing By DVR – Of the total viewing of that particular episode, what percentage was done via DVR.
% of DVR Viewing On Airdate – Of the DVR viewing of that particular episode, what percentage was done prior to 3AM the day following the airdate.
Nielsen TV Ratings Data:©2009 The Nielsen Company. All Rights Reserved.