Jay Leno And Jimmy Fallon Win the Late-Night Week of April 27 – May 1

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via NBC press release:

JAY LENO AND JIMMY FALLON WIN THE LATE-NIGHT WEEK OF APRIL 27-MAY 1, AS FALLON ENCORES TOP FERGUSON FIRST-RUNS AND MOSTLY ORIGINAL KIMMELS IN ALL KEY CATEGORIES

JAY STRETCHES HIS SEASON-LONG LEAD OVER CBS’S ‘LATE SHOW’ VERSUS ONE YEAR AGO, TO 30 PERCENT FROM LAST YEAR’S 25 PERCENT IN 18-49 VIEWERS 

FALLON HAS FINISHED #1 IN THE 12:35 A.M. ET HOUR ON 44 OF 45 NIGHTS IN 18-49 RATING, INCLUDING TIES 

UNIVERSAL CITY, Calif. – May 7, 2009 – NBC’s late-night lineup has won the week of April 27- May 1, as “The Tonight Show with Jay Leno” dominated CBS’s “Late Show with David Letterman” at 11:35 p.m. ET and “Late Night with Jimmy Fallon” encores took the week over originals of CBS’s “Late Late Show with Craig Ferguson” at 12:35 a.m. In fact, the Fallon rebroadcasts delivered bigger audiences than the Ferguson originals and ABC’s mostly first-run “Jimmy Kimmel Live” telecasts in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, plus total viewers. 

Jay won the 11:35 p.m. ET hour by a 46 percent margin over Letterman in 18-49 viewers, while Jimmy Fallon beat Ferguson at 12:35 a.m. by 12 percent. Jay and Jimmy increased those leads in the younger half of the key 18-49 demo, adults 18-34, with Jay winning by 51 percent and Jimmy’s encores topping Ferguson originals by 23 percent. 

Jay is increasing his leads over Letterman this season versus last, establishing a 30 percent margin over Letterman in 18-49 viewers, up from a 25 percent lead at this point last season, and a 34 percent advantage in total viewers, up from last year’s 29 percent. Jimmy Fallon leads Ferguson for their nine weeks of competition by a 45 percent advantage in 18-49 viewers and 16 percent in total viewers. Both Jay and Jimmy Fallon once again stretch their leads among younger adults, with Jay enjoying a 48 percent margin in 18-34 viewers season to date and Jimmy Fallon out-delivering Ferguson so far by 79 percent. 

Since his March 2 debut, Jimmy Fallon has finished #1 in the time period among the broadcast networks on 44 of 45 nights in adult 18-49 rating, including two ties. 

For the week of April 20-24, Jay’s average 1.911 million adults 18-49 topped the 1.305 million of Letterman; in total viewers, Jay’s audience of 5.176 million persons beat Letterman’s 3.705 million; and in adults 18-34, Jay’s 764,000 out-scored Letterman’s 507,000. At 12:35 a.m. ET, Jimmy Fallon’s 908,000 adults 18-49 for the week out-delivered Ferguson’s 811,000; in total viewers, Jimmy’s 1.868 million beat Ferguson’s 1.830 million; and in adults 18-34, Jimmy’s 425,000 topped Ferguson’s 345,000. 

WEEKLY AVERAGES 
(According to in-home viewing figures from Nielsen Media Research for the week of April 27 – May 1. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”) 

ADULTS 18-49 

11:35 p.m. ET 
NBC “Tonight,” 1.4 rating, 6 share 
CBS “Late Show,” 1.0/4 
ABC “Nightline,” 1.0/4 

12:05 a.m. ET 
ABC “Kimmel,” 0.5/3* 

12:35 a.m. ET 
NBC “Late Night,” 0.7/4 (in encore telecasts) 
CBS “Late Late Show,” 0.6/4 

1:35 a.m. ET 
NBC “Last Call,” 0.4/3 (in encore telecasts) 

TOTAL VIEWERS 

11:35 p.m. ET 
NBC “Tonight,” 5.2 million viewers 
CBS “Late Show,” 3.7 million viewers 
ABC “Nightline,” 3.7 million viewers 

12:05 a.m. ET 
ABC “Kimmel,” 1.6 million viewers* 

12:35 a.m. ET 
NBC “Late Night,” 1.9 million viewers (in encore telecasts) 
CBS “Late Late Show,” 1.8 million viewers 

1:35 a.m. ET 
NBC “Last Call,” 1.1 million viewers (in encore telecasts) 

* Monday’s “Kimmel” was an encore. 

SEASON TO DATE 

ADULTS 18-49 

11:35 p.m. ET 
NBC “Tonight,” 1.4/6 
CBS “Late Show,” 1.1/4 
ABC “Nightline,” 1.1/4 

12:05 a.m. ET 
ABC “Kimmel,” 0.6/3 

12:35 a.m. ET 
NBC “Late Night with Jimmy Fallon,” 0.8/5 
CBS “Late Late Show,” 0.6/3 

1:35 a.m. ET 
NBC “Last Call,” 0.5/3 

TOTAL VIEWERS 

11:35 p.m. ET 
NBC “Tonight,” 5.2 million viewers 
CBS “Late Show,” 3.9 million viewers 
ABC “Nightline,” 3.9 million viewers 

12:05 a.m. ET 
ABC “Kimmel,” 1.7 million viewers 

12:35 a.m. ET 
NBC “Late Night with Jimmy Fallon,” 2.1 million viewers 
CBS “Late Late Show,” 1.9 million viewers 

1:35 a.m. ET 
NBC “Last Call,” 1.2 million viewers 

SELECTED CABLE RESULTS, WEEK OF APRIL 27 – MAY 1 

NATIONAL ADULT 18-49 RATING 

Comedy Central, 11 p.m. ET, “The Daily Show,” 0.7 
Comedy Central, 11:30 p.m. ET, “The Colbert Report,” 0.6 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.8 
Adult Swim, 12:30-1:30 a.m. ET, 0.4 

Each adult 18-49 rating point equals 1.32 million viewers 

TOTAL VIEWERS 

Comedy Central, 11 p.m. ET, “The Daily Show,” 1.7 million 
Comedy Central, 11:30 p.m. ET, “The Colbert Report,” 1.2 million 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.7 million 
Adult Swim, 12:30-1:30 a.m. ET, 1.0 million

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