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Thursday Ratings: ABC Wins; Southland, Parks & Rec Still Falling

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May 8th, 2009

parks-and-recreation

 

Scoreboard ABC CBS FOX NBC Uni CW
Rating/Share: Adults 18-49 3.6/10 3.3/9 2.5/7 2.4/7 1.6/4 1.3/4
Rating/Share: Adults 18-34 3.1/10 1.8/6 1.9/6 2.5/8 1.7/6 1.4/4
Total Viewers (million) 11.137 12.089 7.577 5.993 3.951 3.092

NBC's new shows, Parks & Recreation and Southland continued their slides on Thursday night, both managing only a 2.0 in the adults 18-49 demo. That continued erosion dragged NBC behind Fox for the night into fourth place. With overall results nearly identical to last Thursday, ABC topped the night, followed closely by CBS.

My Name is Earl absolutely cratered, hitting its lowest original rating ever. Ugly Betty was up a tick from last Thursday. Survivor was up 0.3 18-49 demo points from last week. Bones and Smallville were stable.

Grey's Anatomy was up a bit from its historic low last week, but CSI matched its low. The Office was up a tick from its lowest original episode rating of this season. 30 Rock matched its lowest rating of the season with a new Office lead-in. Hell's Kitchen was down 0.1 point in the demo from last week.  Supernatural was stable.

Michael J. Fox can still bring it. His Michael J. Fox: Adventures of an Incurable won the 10pm hour with a 3.3 demo rating only a few ticks behind the Private Practice finale last week (although we're advised there was a small Grey's overrun during the period). NBC's Southland, down another tick in the demo vs. last week and finished well behind a CSI repeat.

With NBC already having renewed both Parks & Recreation and Southland for next season, things are looking ever more dire for them.

For reference you can check out past Thursday night fast affiliate ratings reports here.

Full details:


Time Net Show 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share  Viewers Live+SD (Millons)
8:00 CBS Survivor: Tocantins  3.9 12 2.1 8 11.971
  FOX Bones  2.3 7 1.8 7 8.622
  ABC Ugly Betty  2.1 7 2.0 8 7.495
  NBC My Name is Earl  1.7 6 1.5 6 4.425
  CW Smallville  1.5 5 1.5 5 3.399
  UNI Cuidado con el Angel  1.3 4 1.4 5 3.634
               
8:30 NBC Parks And Recreation  2.0 6 2.3 8 4.638
               
9:00 ABC Grey's Anatomy  5.3 14 5.1 15 15.326
  NBC The Office  3.8 11 4.5 14 7.712
  CBS CSI  3.5 9 1.9 6 14.577
  FOX Hell's Kitchen  2.7 7 2.1 6 6.532
  UNI Manana Es para Siempre  1.8 5 2.0 6 4.463
  CW Supernatural  1.2 3 1.2 4 2.785
               
9:30 NBC 30 Rock  2.9 8 3.0 9 6.172
               
10:00 ABC Michael J. Fox: Adventures…  3.3 9 2.3 8 10.590
  CBS CSI (repeat)  2.4 7 1.5 5 9.721
  NBC Southland  2.0 6 1.7 6 6.504
  UNI Mujeres Asesinas  1.6 4 1.7 6 3.757

  -

Shows are sorted from highest 18-49 rating to lowest in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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  1. jesus_stick

    its amazing how “Manana Es para Siempre” has higher 18-34 rating than csi.

  2. johnthemon

    NBC made a mistake didn’t they…might this help Chuck?

  3. Fin

    30 Rock has 76% retention from The Office; getting a 2.90, the show is starting to slip I think.

  4. Aquat1c F1sh

    Grey’s beat CSI in total viewers. Never thought that would happen again. It’s scary how Survivor has been getting better demo numbers than CSI lately.

    It’s good to see Ugly Betty up from last week. Could last week’s low numbers be due to the last minute change in ABC’s Thursday night line up?

  5. rasmussen

    my name is earl,parks and recreation an southland are worse than chuck.They are consistently falling despite weak competition.However,chuck improved during latest episodes despite tough time slot.Yet,Nbc is an idiot network and still thinking renew or cancel chuck.

  6. Jon

    It was the milestone 100th episode for Grey’s Anatomy so for it to be CSI this week isn’t really that surprising but I think CSI is looking vunerable especially as the spin-offs are doing quite well with Miami beating it.

    I think CSI would do well in a 10pm slot with The Mentalist before it at 9pm but I’m sure if CBS are ready to break up NCIS/The Mentalist on a Tuesday especially as it does well against Idol.

  7. Tommy

    I would have thought Southland would be up considering there was no new Private Practice to compete with. Looks like it’s not an issue with the timeslot but more of an issue with the show itself. Looks like NBC has yet another DOA drama.

  8. Aquat1c F1sh

    I’m not sure how “effective” a 100th episode is at drawing viewers. I mean, Lost’s total viewers stayed the same for its 100th episode, and CSI’s 200th episode got crushed by the series finale of ER.

  9. Julie

    Now if only ABC would dump ugly Betty to another night- ABC might win in the demo and overall viwers. ABC needs to revamp the schedule. Ugly Betty’s numbers are just too low for an ad driven night of television. I bet they put a new pilot before Greys in the fall.

  10. Tommy

    I think Grey’s #’s had more to do with the promos saying that Mer-Der were getting married and alot of casual Grey’s viewers tuned in.

  11. Lourdes

    CSI’s ratings are scary. For a show that had more than 20 million viewers and excellent demos, being beaten by Grey’s… Ouch.

  12. Brian D

    Makes me wonder if I should even watch this weeks Southland after how bad last weeks episode was with no numbers improvement this week. Supernatural however I’m sure is good as always.

  13. everyone should be excited we are literally watching the death of a network

  14. Aquat1c F1sh

    Did they end up getting married in last night’s episode? I only watched the first five minutes of it when they were talking about “getting married tonight”.

    (Not that I expect there to be many Grey’s viewers here ;) )

  15. Tommy

    No Izzie and Alex got married

  16. BB18

    Why does it take so much to keep people watching a comedy show these days? It seems like the shows that work best are still the cheesy husband and wife shows with the annoying laughter track in the back telling you what’s funny and when to laugh.

  17. David1

    Do you have Southland’s half hour numbers?

  18. SLP

    Wow CSI’s demos were really low. When The Office with half the total viewers has a 18-34 more than 2x that of CSI, that just shows that CSI is really aging.

    Southland’s continous plunge in ratings just show that NBC was premature in renewing the show. If they delayed news of Chuck’s renewal to May 19, it would have made more sense for NBC to also delay the renewal for it new shows like Southland and Parks and Recreation until they saw if the ratings stablized. My guess is that Southland will go down like the Lipstick Jungle season 2 on NBC. I was surprised that Lipstick Jungle was renewed last year and look it went and disappeared barely within its 2nd season.

  19. Ella

    Do we have data on what the first 6 episodes of The Office did in it’s first season? I’d just be curious to see how Parks & Rec compares. I’d assume The Office didn’t keep sliding like P & R is doing? (I love The Office but I’ve found P & R to be totally boring.)

  20. Leonard Fastebry

    Supernatural was really close from CSI in the 18-34.

    Happy to see UGLY BETTY up vs last week.

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