We don't normally feed the network press releases into our RSS stream, but I'm culling out this blurb from ABC's press release on the Sunday overnights because it might be of more general interest:
Please Note: Overall Adult 18-49 TV usage levels (33.6%) on Mother's Day were the lowest for any Sunday night this season.
Is there any historical data available to see if this is usually the case?
Julia, I’m sure there is, but unfortunately none of it is easily accessible for us.
Huh. I’m sure a lot of people go out for dinner or go somewhere with their mothers for the holiday, I sometimes do.
And during May sweeps too yet.
I think the mother’s day holiday has become even bigger and more popular in recent years. Of course it was always pretty big but now it seems even bigger.