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Sunday Ratings: ABC Wins, But Desperate Housewives Hits Series Low

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May 11th, 2009

desperate-housewives

Scoreboard ABC NBC CBS FOX Uni CW
Rating/Share: Adults 18-49 2.9/9 2.5/8 2.4/7 1.9/6 1.4/4 0.3/1
Rating/Share: Adults 18-34 2.1/7 1.7/6 2.1/8 2.1/8 1.5/5 0.2/1
Total Viewers (million) 9.034 7.553 10.459 4.106 3.275 0.954

On a weak Sunday night for broadcast television, ABC topped the adults 18-49 ratings easily, but keystone Desperate Housewives drew its lowest 18-49 rating ever (4.1) for an original episode. Extreme Makeover: Home Edition also hit its lowest rating for the season, as ABC on average fell 6% in the demo vs. last week.

At 8pm, the season finale of Amazing Race topped the 18-49 demo and fell only 6% from its finale last spring. In this broadcast environment, 6% down is the new up! CBS on the whole was down 8% in the demo from last week.

While the 3 hour finale of Celebrity Apprentice was 31% lower in the demo than its spring finale last season, it helped boost NBC into second for the night and make it the only network up (14%) vs. last week.

The Simpsons was down 22% in the 18-49 demo from last week, leading the entire Fox lineup lower by 17% vs. last week.

You can see overnight reports for past Sundays to compare.

Full details:


Time Net Show 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share Viewers Live+SD (000s)
7:00 ABC America's Funniest Home Videos 1.8 7 1.2 5 6,278
CBS 60 Minutes 1.4 6 0.9 4 9,788
UNI Hora Pico 0.8 3 0.9 4 1,900
NBC Dateline NBC 0.8 3 0.6 3 3,675
FOX Sit Down, Shut Up 0.7 3 0.6 3 1,593
CW Jericho (repeat) 0.3 1 0.3 1 720
7:30 ABC America's Funniest Home Videos 2.1 8 1.4 6 7,689
CBS 60 Minutes 1.5 5 0.8 3 10,157
FOX American Dad (repeat) 1.1 4 1.1 5 2,363
UNI Hora Pico 1.0 4 1.1 5 2,412
NBC Dateline NBC 1.0 4 0.6 3 4,385
CW The Spy Who Loved Me (movie) 0.2 1 0.2 1 680
8:00 CBS Amazing Race 2.9 9 1.9 7 10,428
FOX The Simpsons 2.5 8 2.5 9 5,157
ABC Extreme Makeover: Home Edition 2.4 7 1.6 6 7,681
NBC Celebrity Apprentice 2.1 7 1.4 5 6,454
UNI Nuestra Belleza Latina 1.0 3 1.0 4 2,525
CW The Spy Who Loved Me (movie) 0.2 1 0.2 1 992
8:30 CBS Amazing Race 3.0 9 1.9 7 10,431
ABC Extreme Makeover: Home Edition 2.8 8 2.1 7 8,691
NBC Celebrity Apprentice 2.4 7 1.6 6 7,058
FOX King of the Hill 1.8 5 1.8 6 4,105
UNI Nuestra Belleza Latina 1.1 3 1.2 4 2,928
CW The Spy Who Loved Me (movie) 0.3 1 0.1 0 1,059
9:00 ABC Desperate Housewives 4.0 11 3.1 10 11,972
FOX Family Guy 3.2 9 3.7 12 6,467
NBC Celebrity Apprentice 3.0 8 1.9 6 8,573
CBS Cold Case 2.5 7 1.4 4 11,261
UNI La Misma Luna 1.5 4 1.6 5 3,548
CW The Spy Who Loved Me (movie) 0.3 1 0.1 0 1,035
9:30 ABC Desperate Housewives 4.2 11 3.2 10 12,284
NBC Celebrity Apprentice 3.6 9 2.4 7 9,793
CBS Cold Case 2.8 7 1.7 5 12,295
FOX American Dad 2.4 6 2.8 8 4,951
UNI La Misma Luna 1.7 4 1.9 6 4,066
CW The Spy Who Loved Me (movie) 0.3 1 0.1 0 1,237
10:00 NBC Celebrity Apprentice 3.8 10 2.8 8 10,419
ABC Brothers & Sisters 3.2 8 2.2 7 9,136
CBS The Unit 2.4 7 1.7 5 9,714
UNI La Misma Luna 1.8 5 2.1 7 4,233
10:30 NBC Celebrity Apprentice 3.6 10 2.5 8 10,066
ABC Brothers & Sisters 2.9 8 2.0 6 8,541
CBS The Unit 2.4 7 1.7 5 9,601
UNI La Misma Luna 2.0 6 2.3 7 4,586

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Shows are sorted by 18-49 rating in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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