CBS Remains Only Network Posting Yearly Gains in All Key Measures

Categories: Network TV Press Releases

Written By

May 12th, 2009

via CBS press release:

 

CBS WINNING STREAK HITS 10

CBS Remains Only Network Posting Yearly Gains in All Key Measures

  

CBS Has the Week's Top Scripted Program ("NCIS") for the 30th Time This Season

  

The Finale of "The Amazing Race 14" Wins Its Time Period in Viewers and Key Demographics

  

10:00 PM Dramas "CSI: Miami," "Without a Trace," "CSI: NY" and "Numb3rs" All Wins Their Respective Time Periods

 

            CBS extended its viewer winning streak to 10 weeks and continues as the only network posting yearly gains in all key measures, according to Nielsen live plus same day ratings for the week ending May 10, week 33 of the 2009 television season.

 

            CBS had the week's top two scripted series-NCIS and THE Mentalist-and seven of the top 10.  This marks the 14th consecutive week CBS had the top scripted series and 30th of 33 weeks this season.  CSI, NCIS, THE Mentalist and Two and a Half Men have all had turns as Number One scripted program.

 

            With the official season heading into its final 10 days, CBS will be the only network to post yearly increases in all key measures:  CBS is currently up +12% in viewers, +3% in adults 18-49 and +8% in adults 25-54.

 

            For the week in viewers:  CBS (10.76m), FOX (8.82m), ABC (8.72m) and NBC (6.35m). Season-to-date, CBS is first in viewers (11.74m), ahead of FOX (9.69m), ABC (8.90m) and NBC (7.91m). 

 

For the week in households: CBS (6.8/12), ABC (5.6/10), FOX (5.3/09) and  NBC (4.2/07). In households, season-to-date, CBS is first (7.3/12), ahead of both ABC and FOX (5.7/09, each) and NBC (4.9/08). 

 

For the first 18 days of the May 2009 sweep, CBS is first in households (6.6/11), viewers (10.45m), tied for first in adults 25-54 (3.4/09, with FOX) and tied for second in adults 18-49 (2.5/08, with ABC). 

 

For the week in key demographics, CBS was second in adults 25-54 (3.6/10, -0.2 behind FOX) and adults 18-49 (2.7/08).  Season-to-date, CBS is first in adults 25-54 (4.1/10, tied with FOX) and second in adults 18-49 (3.1/08).

  

CBS's Weekly Highlights:

 

 

? The Big Bang Theory was up +2% in both households (5.8/09 from 5.7/09) and adults 25-54 (4.1/11 from 4.0/10), even in both adults 18-49 (3.4/10) and adults 18-34 (2.5/08) and added +10,000 viewers (9.25m from 9.24m) compared to last week.   

  

? How I Met Your Mother was up +4% in households (5.5/08 from 5.3/08), +5% in adults 25-54 (4.2/10 from 4.0/10) and added +20,000 viewers (8.89m from 8.87m) compared to last week. 

  

? Two and a Half Men was tied for first in adults 18-49 (5.0/12, with ABC), second in households (8.6/13), viewers (14.17m) and adults 25-54 (6.1/14, -0.2 behind ABC).  Compared to last week, Two and a Half Men was up +5% in adults 25-54 (from 5.8/13), +2% in adults 18-49 (from 4.9/12) and added +10,000 viewers (from 14.16m). 

 

? Rules of Engagement was second in households (6.9/10), viewers (11.33m), adults 25-54 (5.1/11) and adults 18-49 (4.1/10).  Compared to last week, Rules of Engagement was up +6% in adults 25-54 (from 4.8/11), +5% in adults 18-49 (from 3.9/10) and added +30,000 viewers (from 11.30m). 

  

? CSI: MIAMI was first in households (8.7/14), viewers (13.72m), adults 25-54 (5.1/13) and adults 18-49 (4.0/11).  Compared to last week, CSI: MIAMI was up +10% in households (from 7.9/13), +19% in adults 25-54 (from 4.3/11), +21% in adults 18-49 (from 3.3/09) and added +1.60m viewers (from 12.12m, +13%).  This is CSI: MIAMI's best delivery in households since March 16, 2009, best adults 25-54 and adults 18-49 performances since March 23, 2009 and largest audience since March 9, 2009.   

  

            ? NCIS was second in households (10.4/17), viewers (16.72m), adults 25-54 (4.8/12) and adults 18-49 (3.4/10).  Compared to last week, NCIS was up +3% in households (from 10.1/16), even in adults 25-54 and added +20,000 viewers (from 16.70m).

 

? THE Mentalist was first in households (10.4/16), viewers (16.68m) and adults 25-54 (5.1/12).

  

? WITHOUT A TRACE was first in households (7.7/13), viewers (11.83m), second in adults 25-54 (3.6/09) and adults 18-49 (2.6/07).  Compared to last week, WITHOUT A TRACE was up +3% in adults 25-54 (from 3.5/09) and +4% in adults 18-49 (from 2.5/07). 

 

? Criminal Minds was second in households (8.9/14), viewers (14.13m) and adults 25-54 (4.6/10).  Compared to last week, Criminal Minds was up +5% in households (from 8.5/12), +7% in adults 25-54 (from 4.3/10), even in adults 18-49 (3.3/08) and added +520,000 viewers (from 13.61m, +4%). 

  

? CSI: NY was first in households (8.5/14), viewers (13.40m), adults 25-54 (4.5/11) and adults 18-49 (3.3/09).  CSI: NY beat the competition combined in viewers (vs. 12.78m, +5%).  Compared to last week, CSI: NY was up +5% in households (from 8.1/14), +10% in adults 25-54 (from 4.1/10), +3% in adults 18-49 (from 3.2/09) and added +900,000 viewers (from 12.50m, +7%). 

   

? SURVIVOR: TOCANTINS was first in households (7.0/12), viewers (11.99m), adults 25-54 (4.7/13) and adults 18-49 (3.8/12).  Compared to last week, SURVIVOR: TOCANTINS was up +2% in adults 25-54 (from 4.6/13), +6% in adults 18-49 (from 3.6/11), even in households and added +260,000 viewers (from 11.73m, +2%). 

   

            ? GHOST WHISPERER was first in households (6.0/12), viewers (9.50m), adults 25-54 (3.1/10) and adults 18-49 (2.2/08). 

 

? FLASHPOINT was first in households (5.5/10), viewers (8.62m), adults 25-54 (2.5/08) and adults 18-49 (1.8/06). 

 

? NUMB3RS was first in households (6.0/11), viewers (9.57m), adults 25-54 (2.9/09) and adults 18-49 (2.0/07).  

? 60 Minutes was first in households (6.3/13), viewers (10.09m), second in adults 25-54 (2.1/07) and adults 18-49 (1.5/05). 

 

? THE Amazing Race 14 was first for the sixth consecutive broadcast in households (5.9/10), viewers (10.49m), adults 25-54 (3.8/10) and adults 18-49 (3.1/09). 

 

CBS top programs of the week:  #4 NCIS (an average of 16.72m viewers), #5 THE Mentalist (16.68m), #7 CSI: CRIME SCENE INVESTIGATION (14.91m), #9 Two and a Half Men (14.15m), #10 Criminal Minds (14.13m), #11 CSI: MIAMI (13.72m), #12 CSI: NY (13.40m), #15 SURVIVOR: TOCANTINS (11.99m), #16 COLD CASE (11.84m), #17 WITHOUT A TRACE (11.83m), #18 Rules of Engagement (11.33m), #19 THE Amazing Race 14 (10.49m), #22 60 Minutes (10.09m), #25  THE UNIT (9.64m), #26 CSI 10PM SPECIAL (R) (S) (9.58m), #27 NUMB3RS (9.57m), #28 GHOST WHISPERER (9.50m) and #29 The Big Bang Theory (9.25m).

  

Prime averages are based on the following hours of rated broadcasts in Week #33:

 

CBS - 22 hours

NBC - 22 hours

ABC - 22 hours

FOX - 16 hours

 

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                    

Week #33 of 2008-09 Season (ending: 05/10/09)                                                                                           

                                                                                               

                        2008-09                       2007-08                                  

HOUSEHOLDS                                                                                             

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 6.8       12                    6.7       11                    +1%

NBC                4.2       7                      4.0       7                      +5%

ABC                5.6       10                    6.2       11                    -10%

FOX                5.3       9                      5.5       9                      -4%

                                                                                               

                                                                                               

VIEWERS                                                                                          

                        (000)                            (000)                            Chg

CBS                 10,763                         10,641                         +1%

NBC                6,345                           6,004                           +6%

ABC                8,717                           9,538                           -9%

FOX                8,822                           8,933                           -1%

                                                                                               

                                                                                               

A25-54                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 3.6       10                    3.8       10                    -5%

NBC                2.5       7                      2.2       6                      +14%

ABC                3.2       8                      3.5       9                      -9%

FOX                3.8       10                    3.8       10                    n.c.

                                                                                               

                                                                                               

A18-49                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.7       8                      2.9       8                      -7%

NBC                2.0       6                      1.9       5                      +5%

ABC                2.6       8                      3.0       9                      -13%

FOX                3.2       10                    3.3       10                    -3%

                                                                                               

                                                                                               

A18-34                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 1.7       6                      1.8       6                      -6%

NBC                1.5       5                      1.4       5                      +7%

ABC                2.1       7                      2.3       7                      -9%

FOX                2.6       9                      2.6       9                      n.c.

                                                                                               

                                                                                               

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                    

                                                                                               

SEASON-TO-DATE RATINGS REPORT (09/22/08-05/10/09)                                                                                           

                        2008-09                       2007-08                                  

HOUSEHOLDS                                                                                             

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 7.3       12                    6.7       11                    +9%

NBC                4.9       8                      5.2       9                      -6%

ABC                5.7       9                      6.0       10                    -5%

FOX                5.7       9                      6.6       11                    -14%

                                                                                               

                                                                                               

VIEWERS                                                                                          

                        (000)                            (000)                            Chg

CBS                 11,742                         10,501                         +12%

NBC                7,905                           8,206                           -4%

ABC                8,898                           9,226                           -4%

FOX                9,690                           11,170                         -13%

                                                                                               

                                                                                               

A25-54                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 4.1       10                    3.8       9                      +8%

NBC                3.2       8                      3.3       8                      -3%

ABC                3.4       8                      3.6       9                      -6%

FOX                4.1       10                    4.6       11                    -11%

                                                                                               

                                                                                               

A18-49                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 3.1       8                      3.0       8                      +3%

NBC                2.8       8                      2.8       8                      n.c.

ABC                2.9       8                      3.0       8                      -3%

FOX                3.6       10                    4.2       11                    -14%

                                                                                                                                   

A18-34                                                                                               

                        Rtg       Sh                    Rtg       Sh                    Chg

CBS                 2.1       6                      2.0       6                      +5%

NBC                2.4       7                      2.3       7                      +4%

ABC                2.4       7                      2.4       7                      n.c.

FOX                3.2       10                    3.8       11                    -16%

                                               

 

National Nielsen Rank for Demographic: PER2+    for    5/4/2009  -  5/10/2009                                              

 

                                                                                                            Persons 2+ (000)

1.         American Idol-Wednesday                                                       FOX    23574

2.         American Idol-Tuesday                                                            FOX    23414

3.         Dancing with the Stars                                                            ABC    20278

4.         NCIS                                                                                       CBS     16723

5.         THE Mentalist                                                                  CBS     16678

6.         Grey's Anatomy-Thursday 9PM                                               ABC    15546

7.         CSI                                                                                          CBS     14912

8.         Dancing with the Stars Results                                                ABC    14556

9.         TWO AND A HALF MEN                                                     CBS     14169

10.       Criminal Minds                                                               CBS     14128

11.       CSI: MIAMI                                                                            CBS     13718

12.       CSI: NY                                                                                  CBS     13397

13.       Desperate Housewives                                                 ABC    12293

14.       House                                                                                      FOX    12047

15.       SURVIVOR: TOCANTINS                                                    CBS     11993

16.       COLD CASE                                                                          CBS     11838

17.       WITHOUT A TRACE                                                 CBS     11831

18.       Rules of Engagement                                                  CBS     11328

19.       Amazing Race 14                                                              CBS     10490

20.       Michael J Fox Special-5/7                                            (S)       ABC    10230

                                               

National Nielsen Rank for Demographic: A25-54    for    5/4/2009  -  5/10/2009                                             

 

                                                                                                            Adults 25-54 rating

1.         American Idol-Wednesday                                                       FOX    10.1

1.         American Idol-Tuesday                                                            FOX    10.1

3.         Grey's Anatomy-Thursday 9PM                                               ABC    6.2

3.         Dancing with the Stars                                                            ABC    6.2

5.         TWO AND A HALF MEN                                                     CBS     6.1

6.         CSI: MIAMI                                                                            CBS     5.1

6.         THE MENTALIST                                                                  CBS     5.1

6.         House                                                                                      FOX    5.1

6.         Rules of Engagement                                                  CBS     5.1

10.       Desperate Housewives                                                 ABC    5.0

11.       CSI                                                                                          CBS     4.9

12.       NCIS                                                                                       CBS     4.8

13.       SURVIVOR: TOCANTINS                                                    CBS     4.7

14.       CRIMINAL MINDS                                                               CBS     4.6

15.       Fringe                                                                                       FOX    4.5

15.       CSI: NY                                                                                  CBS     4.5

17.       Lost                                                                                         ABC    4.4

18.       Dancing with the Stars Results                                                ABC    4.2

18.       Law And Order: SVU                                                              NBC    4.2

18.       How I Met Your Mother                                              CBS     4.2

                                               

National Nielsen Rank for Demographic: A18-49    for    5/4/2009  -  5/10/2009                                             

 

                                                                                                            Adults 18-49 Rating

1.         American Idol-Tuesday                                                            FOX    8.3

1.         American Idol-Wednesday                                                       FOX    8.3

3.         Grey's Anatomy-Thursday 9PM                                               ABC    5.4

4.         TWO AND A HALF MEN                                                     CBS     5.0

5.         Dancing With The Stars                                                            ABC    4.8

6.         House                                                                                      FOX    4.6

7.         Desperate Housewives                                                 ABC    4.1

7.         RULES OF ENGAGEMENT                                                  CBS     4.1

9.         CSI: MIAMI                                                                            CBS     4.0

9.         Lost                                                                                         ABC    4.0

11.       Office                                                                                       NBC    3.9

12.       Fringe                                                                                       FOX    3.8

12.       SURVIVOR: TOCANTINS                                                    CBS     3.8

14.       Law And Order: SVU                                                              NBC    3.7

15.       THE MENTALIST                                                                  CBS     3.6

15.       Biggest Loser 7                                                                        NBC    3.6

15.       How I Met Your Mother                                              CBS     3.6

15.       CSI                                                                                          CBS     3.6

19.       NCIS                                                                                       CBS     3.4

19.       The Big Bang Theory                                                     CBS     3.4

 
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