ABC’s Lost, NBC’s Heroes Tops in Value to Marketers

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While ABC’s Lost and NBC’s Heroes have lost some steam in the Nielsen ratings over the past year, they remain two of the most valuable program franchises a marketer can tap into, according to the just released calendar year “content power ratings” (CPR) released by Publicis Group’s Optimedia.

The CPR rankings, which the media shop first launched a little more than a year ago, try to assess the overall value of network and cable TV programs to advertisers by going beyond the Nielsen TV ratings to look at factors such as program environment and viewer involvement, as well as by monitoring chatter on blogs and social networks about programs.

From Mediaweek.

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