Jay Leno And Jimmy Fallon Win the Late-Night Week of May 4-8 in Adults 18-49

Categories: Late Night TV Ratings,Network TV Press Releases

Written By

May 14th, 2009

via NBC press release:

JAY LENO AND JIMMY FALLON WIN THE LATE-NIGHT WEEK OF MAY 4-8 IN 18-49 AND ALL OTHER KEY DEMOS 

JAY DELIVERS BIGGER AUDIENCES THAN 'Late Show' AND JIMMY OUT-DRAWS 'LATE Late Show' IN ADULTS, MEN AND WOMEN 18-34; ADULTS, MEN AND WOMEN 18-49; AND ADULTS, MEN AND WOMEN 25-54 

'TONIGHT' STRETCHES ITS SEASON-LONG LEAD OVER 'Late Show' VERSUS ONE YEAR AGO TO 30 PERCENT FROM LAST YEAR'S 25 PERCENT IN 18-49 VIEWERS 

FALLON HAS FINISHED #1 IN THE 12:35 A.M. HOUR ON 49 OF 50 NIGHTS IN 18-49 RATING, INCLUDING TIES 

UNIVERSAL CITY, Calif. – May 14, 2009 – NBC's late-night stars have won the week of May 4-8 in adult 18-49 viewers and other key categories, as "The Tonight Show with Jay Leno" took the 11:35 p.m. ET hour over CBS's "Late Show with David Letterman" by a 31 percent margin in 18-49 and "Late Night with Jimmy Fallon" prevailed at 12:35 a.m. over CBS's "Late Late Show with Craig Ferguson" by a 15 percent margin. 

Both Jay and Jimmy won the week in every key ratings demographic -- adults, men and women 18-34; adults, men and women 18-49; and adults, men and women 25-54 -- over "Late Show" and "Late Late Show" respectively. 

Jay is increasing his leads over Letterman this season versus last, establishing a 30 percent margin over Letterman in 18-49 viewers, up from a 25 percent lead at this point last season, and a 34 percent advantage in total viewers, up from last year's 29 percent. Jimmy Fallon leads Ferguson for their 10 weeks of competition by a 42 percent advantage in 18-49 viewers and 15 percent in total viewers. Both Jay and Jimmy stretch their season leads among younger adults, with Jay enjoying a 48 percent margin in 18-34 viewers season to date and Jimmy Fallon out-delivering Ferguson so far by 69 percent. 

Since his March 2 debut, Jimmy Fallon has finished #1 in the time period among the broadcast networks on 49 of 50 nights in adult 18-49 rating, including three ties. 

For the week of May 4-8, Jay's average 1.701 million adults 18-49 topped the 1.299 million of CBS's Letterman; in total viewers, Jay's audience of 4.855 million persons beat Letterman's 3.596 million; and in adults 18-34, Jay's 614,000 out-scored Letterman's 480,000. At 12:35 a.m. ET, Jimmy Fallon's 923,000 adults 18-49 for the week out-delivered Craig Ferguson's 802,000; in total viewers, Jimmy's 1.867 million trailed Ferguson's 1.873 million; and in adults 18-34, Jimmy's 402,000 topped Ferguson's 318,000. 

WEEKLY AVERAGES 
(According to in-home viewing figures from Nielsen Media Research for the week of May 4-8. Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.") 

ADULTS 18-49 

11:35 p.m. ET 
NBC "Tonight," 1.3 rating, 5 share 
CBS "Late Show," 1.0/4 
ABC "Nightline," 1.0/4 

12:05 a.m. ET 
ABC "Kimmel," 0.5/3* 

12:35 a.m. ET 
NBC "Late Night," 0.7/4 
CBS "Late Late Show," 0.6/4 

1:35 a.m. ET 
NBC "Last Call," 0.4/3* 

TOTAL VIEWERS 

11:35 p.m. ET 
NBC "Tonight," 4.9 million viewers 
CBS "Late Show," 3.6 million viewers 
ABC "Nightline," 3.7 million viewers 

12:05 a.m. ET 
ABC "Kimmel," 1.6 million viewers* 

12:35 a.m. ET 
NBC "Late Night," 1.9 million viewers 
CBS "Late Late Show," 1.9 million viewers 

1:35 a.m. ET 
NBC "Last Call," 1.0 million viewers* 

* Monday's "Last Call" and "Kimmel" were encores. 

SEASON TO DATE 

ADULTS 18-49 

11:35 p.m. ET 
NBC "Tonight," 1.4/6 
CBS "Late Show," 1.1/4 
ABC "Nightline," 1.1/4 

12:05 a.m. ET 
ABC "Kimmel," 0.6/3 

12:35 a.m. ET 
NBC "Late Night with Jimmy Fallon," 0.8/5 
CBS "Late Late Show," 0.6/3 

1:35 a.m. ET 
NBC "Last Call," 0.5/3 

TOTAL VIEWERS 

11:35 p.m. ET 
NBC "Tonight," 5.1 million viewers 
CBS "Late Show," 3.9 million viewers 
ABC "Nightline," 3.9 million viewers 

12:05 a.m. ET 
ABC "Kimmel," 1.7 million viewers 

12:35 a.m. ET 
NBC "Late Night with Jimmy Fallon," 2.1 million viewers 
CBS "Late Late Show," 1.9 million viewers 

1:35 a.m. ET 
NBC "Last Call," 1.2 million viewers 

SELECTED CABLE RESULTS, WEEK OF MAY 4-8 

NATIONAL ADULT 18-49 RATING 

Comedy Central, 11 p.m. ET, "The Daily Show," 0.7 
Comedy Central, 11:30 p.m. ET, "The Colbert Report," 0.6 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.7 
Adult Swim, 12:30-1:30 a.m. ET, 0.4 

Each adult 18-49 rating point equals 1.32 million viewers 

TOTAL VIEWERS 

Comedy Central, 11 p.m. ET, "The Daily Show," 1.6 million 
Comedy Central, 11:30 p.m. ET, "The Colbert Report," 1.2 million 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.8 million 
Adult Swim, 12:30-1:30 a.m. ET, 1.0 million

 
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