The Early Show Satuday Soars 21% in Viewers Year to Year

Categories: Morning News TV Ratings,Network TV Press Releases

Written By

May 15th, 2009

via CBS press release:

"THE EARLY SHOW" SATURDAY EDITION SOARS +21% IN VIEWERS YEAR-TO-YEAR, WHILE THE OTHER MORNING NETWORK NEWS PROGRAMS DECLINE

The CBS News Broadcast Also Cuts the Gap with Saturday's "GMA" by 335,000 Viewers

While the other morning news programs declined in viewers on May 9, THE EARLY SHOW Saturday edition was up +21% in viewers and +8% in households, compared to the same week last year. The CBS News broadcast's impressive year-to-year gains also cut the gap with Saturday's "GMA" by 335,000 viewers.

In addition, over the last four weeks (April 13 through May 10), THE EARLY SHOW Saturday edition is up +8% in households and +6% in viewers.

FOR MAY 9:

Households '09 Households '08 Change

CBS                             1.3/5                             1.2/5                             +8%

NBC                             2.8/10                           2.8/11                           n.c.

ABC                             2.2/8                             2.0/7                             +10%

Total Viewers '09 Total Viewers '08 Change

CBS                             1,848,000                      1,530,000                      +21%

NBC                             3,844,000                      3,896,000                      -1%

ABC                             2,718,000                      2,735,000                      -1%

 
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