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Friday Ratings: Farrah's Story leads NBC to rare Friday success

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May 16th, 2009

Scoreboard CBS NBC ABC FOX CW
rating/Share: Adults 18-49 2.0/6 2.0/6 1.6/6 1.2/5 0.7/3
Total Viewers (million) 8.98 7.73 5.67 3.33 1.64

The two hour Farrah's Story on NBC fared better than any other program last night with adults 18-49.  The season finale of Numb3rs was the second most watched program with the 18-49 crowd with a 2.1 rating.  The Prison Break finale scored a 1.2/5 with adults 18-49 and 3.33 million viewers overall.

CBS and NBC tied for the night with adults 18-49, with CBS earning the most viewers overall.

You can compare with previous Friday overnight reports.

Full details:

Time Net Show 18-49 Rating/Share Viewers (Millons)
8:00 CBS Ghost Whisperer 2.0/8 8.93
ABC America's Funniest Home Videons 8p-10p 1.6/6 5.64
NBC Dateline (8p-9p) 1.3/5 5.30
FOX Prison Break (8p-10p) 1.2/5 3.33
CW The Game (8p-9p) 0.9/4 1.86
9:00 NBC Farah's Story 9p-11p 2.4/8 8.94
CBS Flashpoint 1.8/6 8.42
CW America's Next Top Model (R) 0.6/2 1.41
10:00 CBS Numb3rs 2.1/7 9.60
ABC 20/20 1.6/5 5.72

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Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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