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Sunday Ratings: ABC Wins; Desperate Housewives, Survivor Finales Hit Lows

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May 18th, 2009

Scoreboard ABC CBS FOX NBC Uni CW
Rating/Share: Adults 18-49 3.6/10 3.5/10 2.4/7 1.3/4 1.2/3 0.3/1
Rating/Share: Adults 18-34 2.8/9 2.0/6 2.7/9 0.9/3 1.2/4 0.2/1
Total Viewers (million) 10.763 11.830 4.877 4.806 3.428 1.308

ABC won a night of season finales, but Desperate Housewives had its lowest rated finale ever with a 4.7 5.4 adults 18-49 demo, down 24% from its 2008 finale. The season finale of Survivor: Tocantins also fell to the lowest ever rating, down 5% from Survivor: Gabon. Still, in today's broadcast environment, down 5% is practically up!

With all the season finales, Fox (+20%), CBS (+46%) and ABC (+24%) were all well up in the 18-49 demo from last week. NBC's Saturday Night Live Shorts show struggled to stay neck and neck with the finale of Univision's Nuestra Belleza Latina.

You can see overnight reports for past Sundays to compare.

Full details:


Time Net Show 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share Viewers Live+SD (000s)
7:00 ABC Extreme Makeover: Home Edition (finale) 1.8 6 1.2 5 5,632
CBS 60 Minutes 1.4 5 1.0 4 9,372
FOX King of the Hill (repeat) 1.1 4 1.1 5 2,460
NBC Dateline NBC 1.1 4 0.6 2 4,849
UNI Aqui y Ahora 0.8 3 0.8 3 2,575
CW Jericho (repeat) 0.2 1 0.2 1 538
7:30 ABC Extreme Makeover: Home Edition (finale) 2.0 7 1.4 5 6,374
CBS 60 Minutes 1.7 5 1.2 4 10,614
FOX American Dad (repeat) 1.4 4 1.4 5 2,814
NBC Dateline NBC 1.1 4 0.6 2 5,091
UNI Aqui y Ahora 0.8 3 0.8 3 2,632
CW License to Kill (movie) 0.2 1 0.2 1 809
8:00 CBS Surivor: Tocantins (finale) 3.6 10 2.1 7 11,639
FOX Simpsons (finale) 2.9 8 3.3 11 5,856
ABC Extreme Makeover: Home Edition (finale) 2.7 8 1.9 6 8,398
NBC Dateline NBC 1.3 4 0.6 2 6,409
UNI Nuestra Belleza Latina 1.2 3 1.2 4 3,432
CW License to Kill (movie) 0.3 1 0.1 0 1,264
8:30 CBS Surivor: Tocantins (finale) 3.9 10 2.2 7 12,049
ABC Extreme Makeover: Home Edition (finale) 3.3 9 2.5 8 10,077
FOX King of the Hill (finale) 2.6 7 2.7 8 5,157
NBC Dateline NBC 1.4 4 0.7 2 6,932
UNI Nuestra Belleza Latina 1.3 3 1.3 4 3,702
CW License to Kill (movie) 0.3 1 0.2 1 1,496
9:00 CBS Surivor: Tocantins (finale) 4.5 11 2.6 7 13,651
ABC Desperate Housewives (finale) 4.4 11 3.5 10 13,179
FOX Family Guy (finale) 3.7 9 4.5 13 7,329
UNI Nuestra Belleza Latina 1.6 4 1.7 5 4,278
NBC Saturday Night Live Just Shorts 1.4 3 1.0 3 4,245
CW License to Kill (movie) 0.4 1 0.2 1 1,736
9:30 ABC Desperate Housewives (finale) 4.6 11 3.8 10 13,802
CBS Surivor: Tocantins (finale) 4.6 11 2.5 7 13,621
FOX American Dad (finale) 2.8 7 3.3 9 5,646
UNI Nuestra Belleza Latina 1.7 4 1.7 5 4,537
NBC Saturday Night Live Just Shorts 1.5 4 1.3 4 3,987
CW License to Kill (movie) 0.5 1 0.2 1 2,005
10:00 ABC Desperate Housewives (finale) 4.7 11 3.9 11 13,977
CBS Surivor: Tocantins Reunion 4.4 11 2.5 7 12,711
NBC Saturday Night Live Just Shorts 1.5 4 1.2 3 3,529
UNI Nuestra Belleza Latina 1.4 3 1.4 4 3,538
10:30 ABC Desperate Housewives (finale) 4.9 13 4.1 12 14,664
CBS Surivor: Tocantins Reunion 3.8 10 2.2 6 10,983
NBC Saturday Night Live Just Shorts 1.4 4 1.2 3 3,405
UNI Nuestra Belleza Latina 1.0 3 1.0 3 2,728

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Shows are sorted by 18-49 rating in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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