ABC is the Week’s No. 1 Network in Daytime in Women 18-49

Categories: Daytime and Soap Opera TV Ratings,Network TV Press Releases

Written By

May 21st, 2009

via press release:

Fringe Ratings Report: ABC Daytime Programming

Week of May 11, 2009

Surging by Hefty Double-Digit Percentages Week to Week,

ABC is the Week’s No. 1 Network in Daytime in Women 18-49

During a Week of Pop Music Sensation “The Pussycat Dolls,” Prom and Murder

and Baby Reveals, “One Life to Live” Delivered Its Most-Watched Week

in Women 18-49 in 6 Months, and in Nearly 1 Year in Women 18-34

Climbing a Solid 13% Week to Week, “General Hospital” Hits a 13-Week High

in Women 18-49, The Week Beloved Character Michael Finally

Woke Up from a Coma

“All My Children” Also Tallied its Largest Audience

in 6 Weeks in the Key Demo of Women 18-49

“General Hospital,” “All My Children” and “One Life to Live” Register

Impressive Double-Digit Percent Gains Over Last Week in Core Women 18-49

ABC Places All Shows Among Daytime’s Top 5 Programs in Women 18-49,

and Is Home to 3 of the Top 5 Among Women 18-34

ABC Daytime

· ABC ranked as Daytime’s No. 1 network in Women 18-49 for the second straight week (1.3 rating/869,000), gaining an impressive 10% week to week (787,000).

· During a week of pop music sensation “The Pussycat Dolls,” prom and murder and baby reveals, “One Life to Live” surged a hefty 14% over last week in Women 18-49 (858,000 vs. 751,000). This week ranked as “One Life to Live’smost-watched week in 6 months – since week of 11/10/08. In Women 18-34, gaining a solid 12% week to week (335,000 vs. 299,000), this week qualified as the show’s most-watched week in nearly a year – since week of 6/2/08.

· In Women 18-49, “General Hospitaldelivered its largest audience in 13 weeks – since week of 2/9/09 -- increasing by a significant 13% over last week (915,000 vs. 807,000), the week beloved character Michael finally woke up form a coma, while “All My Childrenhit a 6-week high in the key demo – since week of 3/30/09 -- also up by 13% week to week (835,000 vs. 738,000).

· In Women 18-49, all ABC shows ranked among Daytime’s Top 5: “General Hospital” (No. 2 – 1.4 rating/915,000), “The View” (No. 3T – 1.3 rating/869,000), “One Life to Live” (No. 3T – 1.3 rating/858,000) and “All My Children” (No. 3T – 1.3 rating/835,000).

· In Women 18-34, “General Hospital” (1.0 rating/338,000), “One Life to Live” (1.0 rating/335,000) and “All My Children” (1.0 rating/329,000) landed tied at No. 2 this week among all Daytime programs.

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of May 11, 2009:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.45 million No. 1 ABC 1.3/869,000

No. 2 ABC 2.85 million No. 1 NBC 1.3/844,000

No. 3 NBC 2.71 million No. 3 CBS 1.1/732,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS 1.7/1.12 million

General Hospital ABC 1.4/915,000

The View ABC 1.3/869,000

One Life to Live ABC 1.3/858,000

Days of Our Lives NBC 1.3/844,000

All My Children ABC 1.3/835,000

Source: NTI, Live + Same Day: Week of 5/11/09. All ranks based on rating unless otherwise noted.

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