CBS The Early Show Jumps 25% In Adults 25-54

Categories: Morning News TV Ratings,Network TV Press Releases

Written By

May 21st, 2009

via press release:

YEAR-TO-YEAR, "THE EARLY SHOW" SATURDAY EDITION JUMPS 25% IN ADULTS 25-54 AND 20% IN ADULTS 35-54, CUTTING THE GAP WITH ABC BY 33% AND 17%, RESPECTIVELY -- SATURDAY, MAY 16

The CBS News Broadcast Was Also Up 8% in Viewers

THE EARLY SHOW Saturday edition was once again up double-digit percentages in key demos on May 16: up +25% in adults 25-54 and +20% in adults 35-54 ("boomers"), compared to last season, and up +8% among viewers. The May 16th broadcast was the 13th time this season THE EARLY SHOW Saturday edition has posted double-digit percentage increases in adults 25-54 and the 14th time in boomers.

In addition, the CBS News broadcast cut the gap with ABC by a huge 33% in adults 25-54 and 17% in adults 35-54. Season-to-date, THE EARLY SHOW Saturday edition is also up +10% in viewers compared to last year.

FOR MAY 16:

Total Viewers ‘09 Total Viewers ‘08 Change

CBS                             1,461,000                      1,347,000                      +8%

NBC                             3,967,000                      3,588,000                      +11%

ABC                             2,646,000                      2,451,000                      +8%

Adults 25-54 ‘09 Adults 25-54 ‘08 Change

CBS                             0.5/4                             0.4/3                             +25%

NBC                             1.3/9                             1.1/8                             +18%

ABC                             0.9/6                             1.0/7                             -10%

Adults 35-54 ‘09 Adults 35-54 ‘08 Change

CBS                             0.6/4                             0.5/4                             +20%
NBC                             1.7/11                           1.4/10                           +21%

ABC                             1.1/7                             1.1/8                             n.c.

 
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