Jay Leno and Jimmy Fallon Claim the Late-Night Ratings Crown For the Week

Categories: Late Night TV Ratings,Network TV Press Releases

Written By

May 21st, 2009

via press release:

JAY LENO AND JIMMY FALLON CLAIM THE LATE-NIGHT RATINGS CROWN FOR THE WEEK OF MAY 11-15

JAY TOPS 'Late Show' AND JIMMY BEATS 'LATE Late Show' IN ALL KEY RATINGS CATEGORIES -- ADULTS, MEN AND WOMEN 18-34; ADULTS, MEN AND WOMEN 18-49; AND ADULTS, MEN AND WOMEN 25-54, PLUS TOTAL VIEWERS

'TONIGHT' INCREASES ITS SEASON-LONG LEAD OVER 'Late Show' VERSUS ONE YEAR AGO TO 30 PERCENT FROM LAST YEAR'S 25 PERCENT IN 18-49 VIEWERS

FALLON HAS FINISHED #1 IN THE 12:35 A.M. HOUR ON 53 OF 55 NIGHTS IN 18-49 RATING, INCLUDING TIES

UNIVERSAL CITY, Calif. – May 21, 2009 – NBC's late-night stars have won the week of May 11-15 in adults 18-49, total viewers and other key categories, as "The Tonight Show with Jay Leno" claimed the 11:35 p.m. ET hour over CBS's "Late Show with David Letterman" by a 38 percent margin in 18-49 and "Late Night with Jimmy Fallon" won at 12:35 a.m. over CBS's "Late Late Show with Craig Ferguson" by a 34 percent margin.

Both Jay and Jimmy won the week in every key ratings category -- adults, men and women 18-34; adults, men and women 18-49; and adults, men and women 25-54, plus total viewers -- over "Late Show" and "Late Late Show" respectively.

Jay is increasing his leads over Letterman this season versus last, establishing a 30 percent margin over "Late Show" in 18-49 viewers, up from a 25 percent lead at this point last season, and a 34 percent advantage in total viewers, up from last year's 29 percent. Jimmy Fallon leads Ferguson for their 11 weeks of competition by a 41 percent advantage in 18-49 viewers and 13 percent in total viewers. Both Jay and Jimmy stretch their season leads among younger adults, with Jay enjoying a 47 percent margin in 18-34 viewers season to date and Jimmy Fallon out-delivering Ferguson so far by 69 percent.

Since his March 2 debut, Jimmy Fallon has finished #1 in the time period among the broadcast networks on 53 of 55 nights in adult 18-49 rating, including three ties.

For the week of May 11-15, Jay's average 1.845 million adults 18-49 topped the 1.334 million of CBS's Letterman; in total viewers, Jay's audience of 5.006 million persons beat Letterman's 3.729 million; and in adults 18-34, Jay's 697,000 out-scored Letterman's 545,000. At 12:35 a.m. ET, Jimmy Fallon's 1.041 million adults 18-49 for the week out-delivered Craig Ferguson's 778,000; in total viewers, Jimmy's 1.991 million beat Ferguson's 1.925 million; and in adults 18-34, Jimmy's 435,000 topped Ferguson's 352,000.

At 1:35 a.m. ET for the week, "Last Call with Carson Daly" finished within a tenth of a rating point of Ferguson and ABC's "Jimmy Kimmel Live" in adults 18-49 and tied Kimmel in adults 18-34 (with a 0.4 rating each). "Last Call" is tied with Kimmel and Ferguson in 18-34 for the season to date (0.4 each).

WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of May 11-15. Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m. ET
NBC "Tonight," 1.4 rating, 6 share
CBS "Late Show," 1.0/4
ABC "Nightline," 1.1/4

12:05 a.m. ET
ABC "Kimmel," 0.6/3*

12:35 a.m. ET
NBC "Late Night," 0.8/5
CBS "Late Late Show," 0.6/4

1:35 a.m. ET
NBC "Last Call," 0.5/3*

TOTAL VIEWERS

11:35 p.m. ET
NBC "Tonight," 5.0 million viewers
CBS "Late Show," 3.7 million viewers
ABC "Nightline," 3.8 million viewers

12:05 a.m. ET
ABC "Kimmel," 1.7 million viewers*

12:35 a.m. ET
NBC "Late Night," 2.0 million viewers
CBS "Late Late Show," 1.9 million viewers

1:35 a.m. ET
NBC "Last Call," 1.1 million viewers*

* Monday's "Last Call" and "Kimmel" were encores.

SEASON TO DATE

ADULTS 18-49

11:35 p.m. ET
NBC "Tonight," 1.4/6
CBS "Late Show," 1.1/4
ABC "Nightline," 1.1/4

12:05 a.m. ET
ABC "Kimmel," 0.6/3

12:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 0.8/5
CBS "Late Late Show," 0.6/3

1:35 a.m. ET
NBC "Last Call," 0.5/3

TOTAL VIEWERS

11:35 p.m. ET
NBC "Tonight," 5.1 million viewers
CBS "Late Show," 3.9 million viewers
ABC "Nightline," 3.9 million viewers

12:05 a.m. ET
ABC "Kimmel," 1.7 million viewers

12:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 2.1 million viewers
CBS "Late Late Show," 1.9 million viewers

1:35 a.m. ET
NBC "Last Call," 1.2 million viewers

SELECTED CABLE RESULTS, WEEK OF MAY 11-15

NATIONAL ADULT 18-49 RATING

Comedy Central, 11 p.m. ET, "The Daily Show," 0.7
Comedy Central, 11:30 p.m. ET, "The Colbert Report," 0.5

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.8
Adult Swim, 12:30-1:30 a.m. ET, 0.4

Each adult 18-49 rating point equals 1.32 million viewers

TOTAL VIEWERS

Comedy Central, 11 p.m. ET, "The Daily Show," 1.5 million
Comedy Central, 11:30 p.m. ET, "The Colbert Report," 1.1 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.7 million
Adult Swim, 12:30-1:30 a.m. ET, 0.9 million

 
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