TiVo Loses 139,000 Subscribers In April '09 Quarter

Categories: TiVo News

Written By

May 27th, 2009

TiVo Loses 139k Subscribers vs. 125k in Previous Quarter

tivosubsapr2009

In the quarter ending April 30, 2009, TiVo's total subscribers fell 139,000 to 3.196 million, approximately the same level they had in early 2005. That comprises an ever tinier share of the US DVR population which continues to expand. TiVo could have a valuable intellectual property portfolio, but its hardware selling business is over. For the most recent quarter, it only sold about 400 of its own TiVo DVRs a day.

TiVo subscribers July 2001- April 2009(millions, except for Net Additions which are thousands)


TiVo-Owned MSOs Total Net Additions
Jul-01 0.182 0.047 0.229
Oct-01 0.206 0.074 0.280 51
Jan-02 0.246 0.134 0.380 100
Apr-02 0.270 0.152 0.422 42
Jul-02 0.291 0.173 0.464 42
Oct-02 0.321 0.189 0.510 46
Jan-03 0.396 0.228 0.624 114
Apr-03 0.433 0.270 0.703 79
Jul-03 0.467 0.433 0.900 197
Oct-03 0.526 0.476 1.002 102
Jan-04 0.656 0.676 1.332 330
Apr-04 0.724 0.872 1.596 264
Jul-04 0.787 1.097 1.884 288
Oct-04 0.890 1.413 2.303 419
Jan-05 1.141 1.860 3.001 698
Apr-05 1.213 2.107 3.320 319
Jul-05 1.253 2.321 3.574 254
Oct-05 1.308 2.700 4.008 434
Jan-06 1.491 2.873 4.364 356
Apr-06 1.542 2.875 4.417 53
Jul-06 1.572 2.846 4.418 1
Oct-06 1.625 2.809 4.434 16
Jan-07 1.726 2.718 4.444 10
Apr-07 1.727 2.615 4.342 -102
Jul-07 1.708 2.489 4.197 -145
Oct-07 1.712 2.355 4.067 -130
Jan-08 1.745 2.201 3.946 -121
Apr-08 1.728 2.073 3.801 -145
Jul-08 1.686 1.937 3.623 -178
Oct-08 1.658 1.802 3.460 -163
Jan-09 1.654 1.681 3.335 -125
Apr-09 1.624 1.572 3.196 -139

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"MSOs" refer to subscriptions sold to consumers by MSOs/Broadcasters such as DIRECTV, Cablevision Mexico, Seven (Australia), and Comcast for which TiVo expects to incur little or no acquisition costs.

 
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