NHL Playoff Viewership Up vs. Last Year On Versus and NBC
Viewership levels for the NHL playoffs are up compared to last year on both Versus and NBC, a trend that may continue with a Stanley Cup Finals featuring two hockey crazed cities, Detroit and Pittsburgh, and one of the NHL’s brightest stars, the Penguins’ Sidney Crosby.
lots more where that came from about NHL fan brand loyalty at Nielsen Wire.
You can see the historical trend in NHL Stanley Cup TV ratings here. (not early rounds TV ratings though)