via NBC press release:
'TODAY' POSTS ITS BEST MAY SWEEP IN SIX YEARS TOPPING GMA BY 1.2 MILLION VIEWERS - TODAY IS NO. 1 FOR 54 STRAIGHT SWEEPS
For The Week of May 18, "Today" Topped GMA By An Astounding 1.4 Million Viewers, Its Best Advantage Over GMA Since The Week of February 2, And Over The Early Show Since The Week of March 2
NEW YORK - May 29, 2009 - NBC News' "Today" continues to dominate the morning news landscape for the 2009 May sweep. America's No. 1 morning program delivered its best May sweep victory in six years, since May 2003.
For the sweep, "Today" led with a 4.2 household rating/15 share and 5.6 million viewers. "GMA" trailed with a 3.4/12 and 4.4 million viewers. CBS' "The Early Show" remained in third place with a 2.2/8 and 2.9 million viewers.
Below are the highlights from the May 2009 sweep:
TODAY was #1 in total viewers, outperforming GMA by 26% (1.2 million) and CBS Early Show by 92% (2.7 million).
TODAY has now place first in total viewers for 54 straight sweeps.
TODAY had its biggest May sweep victory in total viewers since 2003.
TODAY also posted its best wins in W/A18-49 (000) and W25-54 (000) since May 2004.
TODAY placed first in rating A25-54, outperforming GMA by 33% (+5 tenths) and CBS Early Show by 100% (+1 full rating point).
TODAY increased its advantage over GMA in homes, total viewers, rating W/A18-49 and rating W25-54 versus the May 2008 sweep.
TODAY has won in women 18-49 for the 59th consecutive sweep (1 tie) and men 18-49 for the 74th consecutive sweep (7 ties).
TODAY won in adults 18-49 for the 60th straight sweep (1 tie).
TODAY placed first in women 25-54 for the 56th sweep in a row (2 ties) and men 25-54 for the 60th straight sweep.
For the week of May 18, 2009, "Today" led with a 4.1 household rating/15 share and 5.6 million viewers. "GMA" trailed by large margins with a 3.2/12 and 4.2 million viewers. CBS' "The Early Show" remained far behind in third place, with a 2.0/7 and 2.7 million viewers.
Below are the highlights from the week of May 18, 2009.
TODAY averaged 5.6 million total viewers, a 32% (1.4 million) advantage over GMA and a 108% (2.9 million) lead over Early Show.
TODAY posted its best advantage over GMA since the week of February 2, 2009 and biggest lead over Early Show since the week of March 2, 2009.
TODAY has now won 702 consecutive weeks in both homes and total viewers.
In rating A25-54, TODAY led GMA by 50% (+7 tenths) and Early Show by +133% (+1.2 rating points).
TODAY led GMA by +834,000 A25-54 viewers, the program's biggest non-Olympic/non-holiday week advantage over GMA since the week of January 7, 2008.
Excluding holiday weeks and the Beijing Olympics, TODAY notched it biggest win over GMA among W25-54 (+506,000) since the week of June 25, 2007 and over Early Show (+1,032,000) since the week of May 12, 2008.
In rating A18-49, TODAY outperformed GMA by +45% (+5 tenths) and Early Show by +167% (+1 full rating point).
TODAY posted its best M18-49 advantage (+441,000) since the week of January 26, 2009 and best A18-49 lead (+690,000) since the week of March 10, 2008.
Week-to-week, TODAY increased its delivery in rating W25-54 (+5%) and widened its advantage over both GMA and Early Show in homes, total viewers, and all key demographics.
TODAY increased its lead over GMA in all ratings categories compared to the same week last season.
TODAY was the only morning news program to post any gain versus its prior week.
Season-to-date, TODAY's advantages over GMA have increased in homes, total viewers, rating W/A18-49 and rating W/A25-54 versus the same period last season.
Jim Bell is the executive producer of "Today" Mon.-Fri., 7-11 a.m. ET.