CBS Tops Broadcasters With $4.03 Billion In Advertising For 2008-9

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

This interesting nugget from a long article chiefly about how CBS isn’t trying anything unusual for next fall like The Ex-List, Moonlight or Viva Laughlin.

No surprise at all that CBS drew the most advertising dollars, but note that Fox programs only 15 prime-time hours to CBS’s 22 hours. On a per prime-time hour basis, Fox nets the most ad money.

Between Sept. 1, 2008, and May 17, 2009, CBS has been able to win more ad dollars than its broadcast-network competitors, according to TNS Media Intelligence. CBS secured about $4.03 billion during that time period, TNS said, while ABC took in about $3.67 billion, NBC lured about $3.02 billion, Fox received about $2.99 billion and the CW took in about $361.9 million.

read the rest at Advertising Age

blog comments powered by Disqus