Starbucks To Be The Official Coffee Of Morning Joe

Categories: TV Advertising

Written By

June 1st, 2009

In another "taste" of the coming product placement avalanche:

MSNBC has brewed up a sponsorship deal with Starbucks that positions the coffee chain as the title sponsor of the daily news program Morning Joe.

Per terms of the agreement, the Starbucks brand will be visible at various points in MSNBC’s weekday 6 a.m.-9 a.m. news show, via graphic elements like billboards and banners and on-set placement. The latter portion of the deal is nothing new; co-hosts Joe Scarborough and Mika Brzezinski are often seen drinking out of Starbucks cups, so much so that many viewers already assumed that MSNBC was compensated for the integration.

[...]

Starbucks is believed to have committed $10 million to the Morning Joe deal, per earlier reports.

read the rest at  MediaWeek

 
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