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ABC's Monday Lineup is Up Week to Week in Total Viewers and Adults 18-49

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June 2nd, 2009

via ABC press release:

ABC's Monday Lineup is Up Week to Week in Total Viewers and Adults 18-49

ABC's "The Bachelorette" Sees Increases Over the Prior Week in Viewers and Young Adults Opposite NBC's Highly-Promoted Season Premiere of "I'm a Celebrity..."

Holding 95% Adult 18-49 Lead-in Retention, "Here Come the Newlyweds" Tops

the NBC Series Finale of "Medium" at 10pm in Adults 18-34 and Women 18-34

Monday Night (8:00-11:00 p.m.)

ABC's Monday lineup saw week-to-week increases in both Total Viewers (5.9 million vs. 5.6 million) and Adults 18-49 (2.1/6 vs. 2.0/6). ABC topped its network rivals among Women 18-49 (3.0/9) and Women 25-54 (3.2/9).

"The Bachelorette" (8:00-10:00 p.m.)

Despite increased competition with the highly-promoted season premiere of NBC's "I'm a Celebrity...Get Me Out of Here," "The Bachelorette" built its audience during each its half-hours from 8:00-10:00 p.m. and was up over its week-ago performance by 7% in Total Viewers (6.4 million vs 6.0 million) and by 5% in Adults 18-49 (2.2/6 vs. 2.1/6). "The Bachelorette" beat its NBC unscripted competition in the 2-hour time period across all key Women demos and topped network competitors among Women 18-34 (3.2/10) and Women 18-49 (3.3/9).

"Here Come the Newlyweds" (10:00-11:00 p.m.)

Holding a strong 95% young adult retention of its lead-in, ABC's "Here Come the Newlyweds" outperformed its week-ago season premiere in Total Viewers (5.0 million vs. 4.9 million) and Adults 18-49 (2.1/6 vs. 1.9/5). The ABC unscripted series ranked No. 1 in the 10 o'clock hour, beating the season finale of soon-to-be CBS series "Medium" among Adults 18-34 by 21% (1.7/5 vs. 1.4/5) and Women 18-34 by 37% (2.6/8 vs. 1.9/6).

  • "Here Come the Newlyweds" improved upon ABC's performance in the hour on the same night last year (6/2/08) in both Total Viewers and Adults 18-49 (4.7 million and 1.9/5 with the season premiere of "The Mole").

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 31% currently, from 25% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 6/1/09.

 
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