Disney Channel is TV's No. 1 network for tweens in May 09

Categories: Network TV Press Releases

Written By

June 2nd, 2009

via Disney Channel press release:

Disney Channel is TV's No. 1 Network in Total Day in Tweens 9-14 for the

Second Consecutive Month, a Position Held 4 Out of the 5 Weeks in May

"JONAS" and "Sonny with a Chance" Stand as the Month's Top 2

TV Series in Kids 6-11, and the Top 2 Scripted Series in Tweens 9-14

Disney Channel (May 09)

Powered by hit original programming "JONAS," "Sonny with a Chance," "Hannah Montana" and "Phineas and Ferb," Disney Channel ranked as TV's No. 1 network in Total Day in Tweens 9-14 (1.9 rating - tie) for the second consecutive month, a position held 4 out of 5 weeks during the month in the key demo.

In Tweens 9-14, Disney Channel was home to the month's Top 2 scripted TV series with "JONAS" (5.7 rating/1.4 million) and "Sonny with a Chance" (5.0 rating/1.2 million), cable's No. 1 series telecast with "Hannah Montana" (8.1 rating/2.0 million - 5/3/09) and TV's No. 1 animated series with "Phineas and Ferb" (3.0 rating/723,000).

In Kids 6-11, Disney Channel delivered the month's Top 2 TV series with "JONAS" (6.0 rating/1.5 million) and "Sonny with a Chance" (5.4 rating/1.3 million), and TV's No. 1 animated series with "Phineas and Ferb" (3.8 rating - tie).  Moreover, Sunday's May 3rd original airing of "Hannah Montana" stood as the month's No. 1 series telecast on all of television (8.1 rating/2.0 million, 8:00 - 8:30 p.m. - tie), with lead-out "Sonny with a Chance" (8.0 rating/2.0 million, 8:30 - 9:00 p.m. - tie) placing No. 3.

Propelled by hit series "Mickey Mouse Clubhouse" and newest entry "Special Agent Oso," both Top 10 players this month in targeted Kids 2-5 demo, Disney Channel's Playhouse Disney block delivered the largest Total Viewer (1.2 million) and Kid 2-5 (509,000) audiences ever for a May in the daypart, increasing by a considerable 20% and by 24% (1.0 million and 410,000, respectively), versus year-ago levels (May 08).

In Total Day, May 09 wrapped as the net's most-watched May on record in Total Viewers (1.4 million), Kids 6-11 (521,000) and Tweens 9-14 (452,000).  Year to year, the net improved by hefty double-digit percentages: +17% in Total Viewers (vs. 1.2 million), +20% in Kids 6-11 (vs. 434,000) and +22% in Tweens 9-14 (vs. 370,000).

In Prime, Disney Channel extended its reign as cable's No. 1 network to 51 consecutive months in Kids 6-11 (3.7 rating/907,000) and to 50 straight months in Tweens 9-14 (3.2 rating/769,000).

Program Highlights

  • In Tweens 9-14, on an all-play basis, Disney Channel was home to the month's Top 2 scripted TV series with "JONAS" (5.7 rating/1.4 million) and "Sonny With A Chance" (5.0 rating/1.2 million), and 6 of the Top 8 with "The Suite Life on Deck" (No. 5T - 3.0 rating/731,000), "Phineas and Ferb" (No. 5T - 3.0 rating/723,000), "Wizards of Waverly Place" (No. 7T - 2.9 rating/715,000) and "Hannah Montana" (No. 7T - 2.9 rating/697,000) added to the mix.

  • In Kids 6-11, based on all series plays, Disney Channel delivered TV's No. 2 TV programs with "JONAS" (6.0 rating/1.5 million) and "Sonny With a Chance" (5.4 rating/1.3 million), and 5 of the Top 8 on all cable when including "Phineas and Ferb" (No. 5T - 3.8 rating/918,000), "The Suite Life on Deck" (No. 7 - 3.4 rating/838,000) and "Hannah Montana" (No. 8 -3.3 rating/805,000).

  • Throughout May 09, "Mickey Mouse Clubhouse" posted another dominant victory in its time period in Kids 2-5 (644,000/3.9 rating, M-Su, 8:30 a.m. - 8:55 a.m.), overshadowing No. 2, Nickelodeon, by 15% (558,000/3.4 rating, "Dora the Explorer" and "Fairly OddParents), and ranking No. 9 overall for the month.

  • For the second straight month, "Special Agent Oso" ranked No. 1 versus all TV in its time slot in Kids 2-5 (620,000/3.8 rating, M-Su, 8:00 - 8:30 a.m.), dominating runner-up, Nickelodeon, by 46% (425,000/2.6 rating - "Back at the Barnyard," "SpongeBob" and "Fairly OddParents"), and placed No. 10 overall for the month in the key demo.

Source: Nielsen Media Research, May 09: 4/27/09-5/31/09 -- Live+7 blended with Live+SD unless otherwise noted. Program rankings are based on all series telecasts during the month.  Ratings based on national rating unless otherwise noted. Rankings based on rating, then 000s.

 
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