Nickelodeon’s iCARLY leads basic cable in May and other NICK May highlights

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via Nickelodeon press release:

Nickelodeon’s ICARLY is BASIC CABLE’s Number-One Entertainment SERIES in May, SCORES 5.4 Million total viewers

iCarly, SpongeBob SquarePants and The Penguins of Madagascar Top Kids‘ Programs for Month

NEW YORK-June 2, 2009-Nickelodeon’s iCarly is basic cable’s overall number-one entertainment series with total viewers and all kid audiences for May, according to Nielsen Media Research (4/27/09-5/31/09).  Starring Miranda Cosgrove, iCarly averaged almost 5.4 million total viewers for the month, surpassing programs such as USA’s WWE Entertainment, and topping every kid and tween demo (kids 2-11, kids 6-11 and tweens 9-14).  Marking the second time in six months that the series has topped all cable, iCarly‘s May performance was propelled by hit episodes like “iDate a Bad Boy” (7.2 million total viewers; May 9, 8 p.m. ET/PT), which out-delivered the NBA Playoffs (May 6) and ranked as basic cable’s number-one telecast this month with kids 2-11, kids 6-11 and tweens.

For the month overall, Nickelodeon scored three of May’s top 10 regularly scheduled programs on basic cable with total viewers, including: iCarly (#1); The Penguins of Madagascar (#4); and SpongeBob SquarePants (#6). Nick also ends the month ahead of all competition with kids, tweens and total viewers by significant leads, averaging 2.1 million total viewers and a 3.3/1.1 million kids 2-11.  Year to date, Nickelodeon also maintains double and triple-digit leads over its competitors and is the number-one total day network with all key demographics (kids 2-11, kids 6-11, tweens 9-14, persons 2+).

Additionally, Nick at Nite finished May as the number-one basic cable network among Women 18-49 and the number-two network among Adults 18-49, only behind TNT.  Nicktoons Network and NOGGIN each had its most-watched May ever with key demos (kids/boys, 6-11, tweens/boys 9-14 for Nicktoons Network and kids 2-5 and persons 2+ for NOGGIN) and total viewers.  Nicktoons Network averaged a 0.3/41,000 K6-11 and 140,000 total viewers (P2+), up +21% over last year.  NOGGIN averaged a 2.7/270,000 K2-5 (+29% in rating), and 477,000 total viewers (P2+), up +27% over last year.

Nickelodeon was tops with kids, tweens and total viewers (P2+) for both the month and year to date:

May 2009 (source: NMR, 4/27/09-5/31/09):

    • Nickelodeon averaged 2.1 million total viewers, a +39% lead over The Disney Channel (1.5 million P2+) and a +132% lead over Cartoon Network (902,000 P2+).
    • Nickelodeon’s average of 3.3/1.1 million K2-11 marks a +32% lead over Disney (2.5/860,000 K2-11) and +154% over Cartoon (1.3/467,000 K2-11).  Nick’s 2.8/593,000 million K6-11 is a +12% lead over Disney (2.5/526,000 K6-11) and +100% over Cartoon (1.4/296,000 K6-11); and its 2.1/453,000 T9-14 is a +5% lead over Disney (2.0/425,000 T9-14) and +110% over Cartoon (1.0/212,000 T9-14).

2009 Year to Date (source: NMR, 12/29/08-5/31/09):

    • Nickelodeon is averaging 2.2 million total viewers (P2+), a +37% lead over Disney (1.6 million P2+) and a +113% lead over Cartoon (1.0 million P2+).
    • Nickelodeon averages a 3.5/1.2 million kids 2-11, +30% ahead of Disney (2.7/913,000 K2-11) and +119% over Cartoon (1.6/549,000 K2-11), a 3.0/638,000 K6-11, an +11% lead over Disney (2.7/559,000 K6-11) and +76% over Cartoon (1.7/353,000 K6-11); and a 2.2/471,000 T9-14,  a +5% lead over Disney (2.1/436,000 T9-14) and +83% over Cartoon (1.2/248,000 T9-14).

Below are May grids for kid, tween and total viewer demographics:

Persons 2+
Rank    Net     Basic Cable Programs    Rating  Del (000)
1       NICK    ICARLY (SA 8P)  2.1     5372
2       USA     WWE ENT (MON 10P)       2.0     5094
3       USA     IN PLAIN SIGHT PREMIERE (SU 10P)        1.8     4472
4       NICK    PENGUINS (SA 10A)       1.5     3887
5       USA     NCIS (M-F 8P)   1.5     3855

Top 5 Kid Programs May (4/27/09-5/31/09) – Total Day (6A-6A)
Nickelodeon is a network only available and measured by Nielsen on a total day basis.
Kids 2-11
Rank    Net     Program Rating  Del (000)
1       NICK    ICARLY (SA 8P)  8.2     2890
2       NICK    SPONGEBOB (SA 930A)     6.2     2169
3       NICK    PENGUINS (SA 10A)       6.2     2163
4       NICK    BARNYARD (SU 1030A)     5.2     1818
5       DSNY    JONAS (SA 8P)   5.1     1766

Kids 6-11
Rank    Net     Program Rating  Del (000)
1       NICK    ICARLY (SA 8P)  10.9    2324
2       NICK    SPONGEBOB (SA 930A)     6.6     1405
3       DSNY    JONAS (SA 8P)   6.7     1395
4       DSNY    SONNY (SU 830P) 6.6     1367
5       NICK    PENGUINS (SA 10A)       6.4     1354

Kids 6-14
Rank    Net     Program Rating  Del (000)
1       NICK    ICARLY (SA 8P)  10.0    3192
2       DSNY    JONAS (SA 8P)   6.2     1931
3       DSNY    SONNY (SU 830P) 6.0     1870
4       NICK    SPONGEBOB (SA 930A)     5.5     1749
5       NICK    PENGUINS (SA 10A)       5.4     1724
Tweens 9-14

Rank    Net     Program Rating  Del (000)
1       NICK    ICARLY (SA 8P)  10.6    2276
2       DSNY    JONAS (SA 8P)   6.2     1328
3       DSNY    SONNY (SU 830P) 6.0     1285
4       NICK    NED’S DECLASSIFIED (MTH 8P)     4.7     1019
5       DSNY    WIZARDS (SA 830P)       4.7     1001

Kids 2-5
Rank    Net     Commercial Preschool TV Programs        Rating  Del (000)
1       NICK    WUBBZY (MF 10A) 6.3     870
2       NICK    DORA (MF 12P)   5.8     806
3       NICK    BACKYARDIGANS (MF 1230P)        5.8     797
4       NICK    MAX & RUBY (MWF 130P)   5.7     793
5       NICK    DIEGO (MF 930A) 5.4     750

Persons 2+
Rank    Net     Kid-Targeted Programs   Rating  Del (000)
1       NICK    ICARLY (SA 8P)  2.1     5372
2       NICK    PENGUINS (SA 10A)       1.5     3887
3       NICK    SPONGEBOB (SA 930A)     1.5     3823
4       DSNY    JONAS (SA 8P)   1.4     3455
5       NICK    BARNYARD (SU 1030A)     1.3     3274

Source: Nielsen Media Research, Live + 7 day through 5/17/09, Live + Same Day from 5/18/09-5/31/09
Ranked by delivery (000) and based on regularly scheduled plays and a minimum of three telecasts.
Nickelodeon’s programming day ends at 9 p.m. ET/PT (M-Th, Su) and 10 p.m. ET/PT (Fri-Sa).

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