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Univision #2 Network in America In Overall Prime among Adults 18-34, beating ABC, CBS, NBC and CW

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Written By

June 2nd, 2009

via Univision press release:

Univision #2 Network in America In Overall Prime among Adults 18-34,

beating ABC, CBS, NBC and CW

NTI Broadcast Prime Highlights Week of 05/25/09

§ Univision was the #2 network in the country for the entire week in overall prime among all Adults 18-34 (933,000) and Teens 12-17 (184,000), beating ABC, CBS, NBC and CW. Additionally, Univision ranked #4 among all Adults 18-49 (1.8 million), beating ABC and CW

§ For the second consecutive week, Univision out-delivered one of the major English-Language broadcast networks (ABC, CBS, NBC or FOX) among all Adults 18-49 for an entire week (Week of 05/18/09 to 05/24/09 beat NBC; Week of 05/25/09 to 05/31/09 beat ABC)

§ Univision out-delivered ABC, CBS, NBC, or FOX on 6 out of 7 nights last week among Adults 18-34 and on 4 out of 7 nights among Adults 18-49

§ On 3 out of 5 weekday nights last week, Univision's  "Mañana Es Para Siempre" (Tomorrow is Forever) was the most-watched primetime program on broadcast network TV, delivering more Adults 18-34 viewers than first-run episodes of ABC's "Surviving Suburbia" and "The Unusuals;" NBC's "Law and

Order: Criminal Intent;" FOX's "Mental" and CW's "Hitched or Ditched" and "Reaper"

§ Univision captured the #1 network ranking for the seventh consecutive Friday in overall prime among all Adults 18-34 (1.1 million), regardless of language

§ Univision had the Top 3 shows on Friday night with #1 "Mañana Es Para Siempre" (Tomorrow is Forever), #2 "Cuidado Con El Angel" (Don't Mess with the Angel) and #3 "La Rosa De Guadalupe" (The Rose of Guadalupe) among Adults 18-34

§ Season-to-Date, Univision is experiencing year-to-year audience growth of +2% in prime time among all Adults 18-49 while the English-language broadcastnetworks are reporting declines: ABC (-6%), NBC (-3%), FOX (-17%) and CW (-19%)

§ "Cuidado Con El Angel" (Don't Mess with the Angel) made Univision the #2 network in the M-F 8pm to 9pm time period among all Adults 18-34 (1.0 million), out-delivering ABC, CBS, NBC and CW

§ "Mañana Es Para Siempre" (Tomorrow is Forever) helped Univision capture the #2 network ranking in the M-F 9pm to 10pm hour among Adults 18-34 (1.4 million) and Teens 12-17 (255,000), beating ABC, CBS, NBC and CW and #3 among Adults 18-49 (2.6 million), beating ABC, NBC and CW

§ Univision's sixth telecast of "Mujeres Asesinas" (Killer Women) delivered more Adults 18-34 viewers (1.1 million) than ABC's "Grey's Anatomy" special and CBS's "Without a Trace" special, helping the network rank #2 in the Thursday 10pm to 11pm time slot

§ Univision was the #3 broadcast network on Saturday night thanks to "Sabado Gigante" (Giant Saturday), among Adults 18-34 (476,000) and Teens 12-17 (108,000), beating ABC and CBS

 
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