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"Futobol Liga Mexicana" final match delivers nearly 2.5 million viewers on Telefutura

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June 3rd, 2009

via Telefutura press release:

"FUTBOL LIGA MEXICANA" FINAL MATCH DELIVERS NEARLY 2.5 MILLION VIEWERS ON TELEFUTURA

Network Takes #3 Spot in Primetime, Beating ABC, CBS and CW

Highly Anticipated Match Outperforms Telemundo's Broadcast of Tournament's Opening Game



MIAMI, FL, JUNE 03, 2009 - TeleFutura's live broadcast last Sunday of the final match between the Mexican Soccer League's (Fútbol Liga Mexicana) teams Pachuca vs. UNAM (5/31/09;  8pm Eastern/7pm Central/5pm Pacific) delivered nearly 2.5 million Total Viewers 2+, making it the #3 broadcast network in primetime beating ABC, CBS, and CW. In addition, this highly anticipated match outperformed Telemundo's broadcast of the final's opening match (5/28/09; 10pm Eastern/9pm Central/7pm Pacific).

Pachuca vs. UNAM

Final Match (TeleFutura) vs. Opening Match (Telemundo)

Audience Delivery

DEMO

Final Match (TF)

5/31/09

Opening Match (TEL)

5/28/09

TF Advantage

Total Viewers 2+

2,455,000

1,574,000

+56%

Adults 18-34

981,000

607,000

+62%

Adults 18-49

1,664,000

1,042,000

+60%

Adults 25-54

1,499,000

946,000

+58%

Men 18-34

671,000

398,000

+69%

Men 18-49

1,127,000

694,000

+62%

Men 25-54

998,000

625,000

+60%

Additional Highlights:

  • TeleFutura's broadcast of Pachuca vs. UNAM was the #1 telecast on the network season to date, registering nearly 2.5 million Total Viewers 2+, nearly 1.0 million Adults 18-34, nearly 1.7 million Adults 18-49, and nearly 1.5 million Adults 25-54
  • TeleFutura's airing of the "Fútbol Liga Mexicana" final averaged more viewers than every program on CBS and ABC among the following demos:

o       Adults 18-34 including:

-          ABC: America's Funniest Home Videos (849,000)

-          ABC: Extreme Makeover Home Edition (858,000)

-          ABC: Desperate Housewives (453,000)

-          CBS: Cold Case (659,000)

-          CBS: 60 Minutes (385,000)

o       Men 18-34 including:

-          ABC: America's Funniest Home Videos (343,000)

-          ABC: Extreme Makeover Home Edition (309,000)

-          ABC: Desperate Housewives (174,000)

-          CBS: Cold Case (204,000)

-          CBS: 60 Minutes (224,000)

o       Men 18-49 including:

-          ABC: America's Funniest Home Videos (844,000)

-          ABC: Extreme Makeover Home Edition (764,000)

-          ABC: Desperate Housewives (397,000)

-          CBS: Cold Case (715,000)

-          CBS: 60 Minutes (811,000)

  • On the night, TeleFutura's airing of the "Fútbol Liga Mexicana" final also averaged more Adult 18-49 viewers than:

Source: Source: The Nielsen Company, NPM, live + SD 9/22/08-5/31/09; live + SD, 5/28/09 & 5/31/09

Local Markets Highlights:

  • The May 31st Final Match between Pachuca and UNAM attracted many more viewers than the Opening Match played on Telemundo on May 28th among key demos in the following markets:

o       Among Adults 18-34: Los Angeles (+87% more viewers), New York (+10%), Miami (+100%), Houston (+3%), Dallas (+75%), Chicago (+243%), Phoenix (+82%), San Francisco (+83%), and Sacramento (+320%)

o       Among Adults 18-49: Los Angeles (+112% more viewers), New York (+14%), Miami (+100%), Houston (+44%), Dallas (+27%), Chicago (+250%), Phoenix (+75%), San Francisco (+100%), and Sacramento (+314%)

o       Among Men 18-34: Los Angeles (+37% more viewers), New York (+33%), Miami (+230%), Houston (+10%), Dallas (+62%), Chicago (+225%), Phoenix (+71%), San Francisco (+143%), and Sacramento (+483%)

o       Among Men 18-49: Los Angeles (+76% more viewers), New York (+50%), Miami (+142%), Houston (+49%), Dallas (+11%), Chicago (+240%), Phoenix (+86%), San Francisco (+138%), and Sacramento (+345%)

o       Among Total Viewers 2+: Los Angeles (+94% more viewers), New York (+25%), Miami (+56%), Houston (+41%), Dallas (+25%), Chicago (+200%), Phoenix (+71%), San Francisco (+140%), and Sacramento (+200%)

Source: Nielsen Station Index, live only final data, 05/31/2009 and 05/28/2009.

Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country's leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry's most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net

 
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