Ice Road Truckers premieres up 19% with adults 18-49

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We posted the average viewing numbers (3.018 million) for the premiere of Ice Road Truckers, but here is some information on the age demographics:

The third season premiere of History’s Ice Road Truckers on May 31 hauled in 3 million total viewers with 1.9 million viewers in the 25-54 demographic and 1.7 million in the 18-49 demographic F25-54 year-olds, according to data from Nielsen Media Research. That marks a gain of 19% and 13%, respectively in those demos.

History launched the 8-week series Expedition Africa out of Truckers, its top-rated regularly scheduled program. With notes of Survivor and Amazing Race, Expedition Africa follows four explorers as they retrace Henry Morton Stanley’s arduous African expedition in search of Dr. David Livingstone.

via Broadcasting & Cable

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