via NBC press release:
MORE THAN 9.1 MILLION VIEWERS TUNE IN TO WATCH 'INSIDE THE OBAMA WHITE HOUSE: BRIAN WILLIAMS REPORTS' ON NBC
NBC to Re-Broadcast the Special this Friday, June 5, 8-10 PM
NBC Wins the Time Period in Total Viewers and A18-49
NEW YORK - June 3, 2009 - More than 9.1 million viewers tuned in to watch Part One of "Inside the Obama White House: Brian Williams Reports" last night from 9-10 p.m. ET on NBC. Part Two of the special airs tonight from 9-10 p.m. ET on NBC. The broadcast will air again this Friday, June 5, 8-10 p.m. ET on NBC. "Inside the Obama White House" is an exclusive, wide-ranging look at what happens throughout the White House and the West Wing during a day in the life of the Obama administration.
"Inside the Obama White House" won the time period in adults, men and women 18-49; adults, men and women 18-34; and men 25-54 (2.6/7 in 18-49, 9.1 million viewers overall) over such competition as Fox's original summer drama "Mental" (1.6/5 in 18-49), the ABC News special "Earth 2100" (1.2/3 in that hour) and CBS's encore "The Mentalist"(2.3/7). "Inside the Obama White House" built on its lead-in by 24% in 18-49 and 66% in total viewers.
From its first half-hour to its second, "Inside the Obama White House" increased its 18-49 rating by 17% (to a 2.8 rating from a 2.4) and its overall viewership by 15% or 1.3 million persons (to 9.8 million from 8.5 million).
Friday's broadcast will air several additional features not included in the Tuesday and Wednesday broadcasts, including a look at White House photographer Pete Souza whose photos have documented the first few months of the Obama administration, and are showcased on the walls throughout the White House; additional footage of the President's burger run with Williams; and by much popular demand -- additional footage of Bo.For more than forty years, NBC News has made it a tradition to offer viewers a unique vantage point into a new president's White House with a day-in-the-life program. This seventh installment was taped on Friday, May 29. On Tuesday, June 2, the eve of President Obama's trip to the Middle East and Europe, Williams taped a one-on-one interview with the President that aired as part of the broadcast. "Inside the Obama White House" was shot and broadcast in high definition
Viewers can watch web-exclusives and get more behind-the-scenes access to the White House at http://WhiteHouse.msnbc.com. The site features extended interviews, interactive features and in-depth stories that allow users to learn more fascinating facts about America's most famous residence. Consumers can watch full segments that were not included in the broadcast, including Brian Williams' ride in the limousine with President Obama and select interviews. Consumers can take a virtual tour of the White House with an interactive that allows them to take a closer look at the complex and explore some of the historic rooms. Msnbc.com also offers an exclusive behind-the-scenes photo gallery that includes images of the president's "body man" Reggie Love, the official candy of the commander-in-chief, and the preparation that takes place before a visit by the President.
Viewers can also access photos through msnbc.com's Twitter stream at http://twitpic.com/photos/InsideObamaWH and follow the Twitterstream of the making of the documentary: http://twitter.com/InsideObamaWH.
NBC Universal Television, DVD, Music and Consumer Products Group will offer the DVD of the NBC News Presents, "Inside The Obama White House: Brian Williams Reports," exclusively in the NBC online store, www.nbcstore.com.
Photos from the broadcast are available at www.nbcumv.com.
Mark Lukasiewicz is a vice president of NBC News and executive producer of "Inside the Obama White House." Subrata De is senior producer of "Inside the Obama White House." Steve Capus is the president of NBC News.
Of course they are going to re-air it. If ANYTHING gets 8+ million viewers on NBC, they rerun it until it’s dry! If it got 9.1 yesterday, they’ll be happy with 4-5 for a Friday on NBC.
Did anyone tell NBC that the election is over and it’s Okay to MOVE ON!!!!
Yes R.G.- because the only time the public should have any interest in politics is once every 4 years.
I’m so sad I missed the two-part infomercial on why obama=god
Don’t worry it will be shown again. Remember NBC is the network where reporters get tingles up and down their legs when they hear Obama speak. They are sure to rebroadcast it, are you sure you want to watch?
We still love Obama, may be you need to move to Amazon forrest with no TV. I thouhgt there so many shows on TV, just keep away. Friday I am having a re-run party in my house, what about that!
Though the momentum from this special will fizzle immediately, this is one of the few things that 30 Rock can hang its hat on right now. Bask away, fellas. Bask away.
Thank you, NBC News for the look. I reallly enjoyed the show(s).I was disturbed, though, by either the frenetic pace of ife in a crowded White House, or the frenetic editing style used in this show.
If Whiite House staff really are crawling over eachother at a sprint stride, that’s scarey.
I am hoping that is not the case, and that it is ust the editing style for the show producers chose.
I understand that TV has left most Americans with attention spans that change with blinks of the eye, but I question whether the ‘MTV’ style of editing was the best ‘pace” at which to show WH operations.
It didn’t work for me. It was too much, and too fast. I left the show feeling hyper and visually dazed, but not terribly well informed.
So, learn to slow it down. There’s a saying in scuba diving and snorkeling…the slower you go, the more you see.
MSNBC should air this as well. They are having a tough time, and this could help.
i really want to see this. i thought it was going to be a 10 minute segment on the nightly news, airing a new part for like three days. i didn’t know it was one hour special. i’ll be sure to catch it on friday when it reairs.
djm,
“I’m so sad I missed the two-part infomercial on why obama=god”
Obama only appears like a God when he’s compared to George W. Bush. but that’s not saying much, is it?