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MSNBC's Rachel Maddow Show Adults 25-54 Ratings Fall Nearly 65% From Premiere Month

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June 3rd, 2009

Continuing in our series of cable news show ratings decline sagas, which has included the ratings woes this year for MSNBC's Countdown with Keith Olbermann, as well as the declines for CNN's AC360.

When it premiered last October, MSNBC's Rachel Maddow Show was a big improvement over what MSNBC previously had in their 9pm hour. Sadly for MSNBC, the show has lost almost 65% of its adults 25-54 demo (targeted by cable news networks) since its premiere month. As always, your guess as to why is as good as mine.

rachel-maddows-declining-audience(click on the chart for a full sized image)

For cable news fans, you can see our daily cable news ratings here.

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