SOAPnet grows its prime audience for 4th straight month and hits May highs in Women 18-49 and Total Viewers

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via SOAPnet press release

June 2, 2009

Ratings Highlights for May ’09

Final National Ratings

SOAPnet (May ’09)

Prime (M-Su, 8:00 p.m.-11:00 p.m.)

Powered by record or near-record deliveries for “All My Children” and “One  Life to Live,” May ’09 wrapped as SOAPnet’s most-watched May in the net’s history in key Women 18-49 (142,000), and third-most-watched month ever, climbing by a solid 27% over year-ago levels (112,000 – May ’08). 

  • In Total Viewers (361,000), May ’09 qualified as the net’s most-watched May, increasing by 15% year to year (vs. 313,000 – May ’08).

“All My Children” (M-F, 8:00-9:00 p.m.)

  • “All My Children” generated the show’s second-largest monthly audience of all time on SOAPnet in May ’09 in Women 18-49 (193,000), falling just shy of February ’05’s record (201,000.) In Total Viewers (464,000), May ’09 also wrapped as the show’s top-ranked May ever, and fifth-most-watched month ever.
  • Impressively, in the 2008/09 season to date, “All My Children” has recorded its five biggest monthly Total Viewer audiences ever on the network: March ’09 (500,000), April ’09 (485,000), November ’08 (466,000), October ’08 (465,000) and May ’05 (464).

  • Versus year-ago levels, “All My Children” climbed by an impressive 42% in Total Viewers (464,000 vs. 327,000) and by 80% in Women 18-49 (193,000 vs. 107,000).

“One Life to Live” (M-F, 9:00-10:00 p.m.)

  • Growing its audience for the fifth straight month, May ’09 ranked as “One Life to Live’s” most-watched month ever in core Women 18-49 (179,000), up by a substantial 33% year to year (135,000 – May ’08).

  • In Total Viewers, 2008/09 season to date, “One Life to Live” has delivered the series’ 3 largest Total Viewer monthly audiences on record: April ’05 (460,000), November ’08 (446,000) and May ’09 (445,000).

  • In Total Viewers, “One Life to Live” delivered its largest May audience ever on SOAPnet (445,000), and third biggest overall, jumping by 14% over year-ago levels (392,000 – May ’08).

Source: Nielsen Media Research (National Ratings, May 09: 4/27/09-5/31/09; 2008/09 Season to Date: 9/29/08-5/31/09 – Most Current).

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