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Tuesday Ratings: NBC Wins Again Lead By Law & Order: SVU Finale, Obama Special

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June 3rd, 2009

law-order-svu

Scoreboard NBC CBS Uni FOX ABC CW
Rating/Share: Adults 18-49 2.7/8 2.1/6 1.5/4 1.5/5 1.2/4 0.6/2
Rating/Share: Adults 18-34 2.1/7 1.2/4 1.5/5 1.2/4 0.9/3 0.7/2
Total Viewers (million) 8.650 9.917 3.765 4.553 3.843 1.667

The finale of Law & Order:SVU topped the night with a 3.5 demo rating and  (and I believe the following has never been written on our site except during the Olympics) lead NBC to victory for the fourth night in a row.

NBC's I'm a Celebrity Get Me Out of Here fell 19% from its premiere on Monday to a 2.2 18-49 demo rating (comparing just the 8pm hour it was down 7%). Question is, how much further does it have to fall?  The Inside the Obama White House special drew a 2.6 demo rating.

Fox's Mental fell 24% in the 18-49 demo from its premiere last week. CW's Hitched or Ditched was up 0.2 ratings points (28%) in the adults 18-34 demo vs. last week. It also did a 1.1 rating for women 18-34, for a cheap summer reality show, the CW is likely happy.

You can see TV ratings from past Tuesday overnight reports here.

Full details:


Time Net Show 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share Viewers Live+SD (000)
8:00 NBC I'm A Celebrity…Get Me Out of Here! 2.2 7 1.8 7 5.498
CBS NCIS (repeat) 2.1 7 1.0 4 11.135
FOX House (repeat) 1.4 5 1.1 4 4.070
ABC According to Jim 1.2 4 0.8 3 4.101
CW Hitched or Ditched (repeat) 0.5 2 0.5 2 1.590
9:00 NBC Inside the Obama White House 2.6 7 1.9 6 9.116
CBS The Mentalist (repeat) 2.4 7 1.3 4 10.829
FOX Mental 1.6 4 1.3 4 5.036
ABC ABC News Special: Earth 2100 1.2 3 0.8 2 3.874
CW Hitched or Ditched 0.7 2 0.9 3 1.745
10:00 NBC Law & Order: SVU (finale) 3.5 9 2.6 8 11.336
CBS 48 Hours Mystery (repeat) 2.0 5 1.2 3 7.789
ABC ABC News Special: Earth 2100 1.2 3 1.0 3 3.555

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Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

(229) Comments - Add Yours!

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  1. Dawn

    Funny how NBC can only win the night (much less four in a row) when everyone else is in repeats or they have special programming. Gasp! Imagine that!

  2. rob

    “The finale of Law & Order:SVU topped the night with a 3.5 demo rating and lead NBC to victory (and I believe this has never been written on our site except during the Olympics.”

    Remember the super bowl ?

  3. Matt

    That Law and Order SVU finale was one of the worst L&O shows I’ve ever seen. Ridiculously scripted, horribly acted….the denouement was like something out of a bad daytime soap opera. Oy. I think that might’ve put the final nail in my SVU-viewing-days coffin.

  4. rob, you mean the Super Bowl that was 4 nights long?

  5. Raphael

    Just one little suggestion: will it be fairer to compare the rating of the same hour (of “I’m A Celebrity…), 8-9 vs. 8-9, instead of 8-9 vs. 8-10? If you look the same hour comparison, the drop is not bad.

  6. Dario

    You wrote the first sentence wrong! This is how it should be :
    The finale of Law & Order:SVU topped the night with a 3.5 demo rating and lead NBC to victory for the fourth night in a row.(and I believe this has never been written on our site except during the Olympics).

  7. English teachers, the first line has been clarified.

  8. HogWash

    I watched inside the Obama White House last night and thought it was great. Anyone who missed it should really watch it online because it was great programming.

  9. djm

    wow. mental got whipped.
    Think NBC could pull this all summer?

  10. Raphael, fair enough, I compared the average from Monday, but I will add the hour comparison as well for a bit more info.

  11. djm, pull what all summer, nightly wins? No chance.

    NBC’s string of 4 nightly wins contains 2 NHL Stanley Cup Final games and season finales that were held over into summer to boost Conan ratings. None of that is continuing through the summer (except for 2 potential NHL games next week).

  12. UH

    Bill , do you think this result form NBC confirm the idea from BS to have new contents and not only repeats also in the summer? Do you think these ratings justify the airing of “expensive” scripted shows also in the “low season” ?

  13. Casey Abell

    Viewership for the broadcasters continues to shrivel. Just a little over 30 million (considering Mynet and Ion and Univision and whatnot). The cable nets are cleaning up as millions of viewers look elsewhere.

    Okay, a few viewers are heading for the beach or the park. But most are just rummaging through all those other networks that, once upon a time, the broadcasters never had to worry about.

  14. the128boy

    I’m a Celebrity is certainly doing well enough so far. Even the dip last night was good enough for first in the hour against the well-repeating NCIS.

    As stated above, it truely is a matter of how far it still has to drop. Good thing it’s only a short season. If it can maintain anything above a 1.6, it will probably be considered a success for a summer NBC show.

  15. UH, I think it’s too complicated to draw conclusions based on the limited data so far. Remember that nightly “wins” themselves are just PR boasting. What really matters is how much money you take to the bank from the line up you put on the air.

    Does the fact that NBC scored a 2.7 demo rating last night with their new shows mean they were more profitable than CBS at a 2.1 with all repeats? Impossible for me to answer that question.

  16. Chief

    This summer will be forever known as the summer where it all changed for NBC and they roared back to the front of the pack for years to come.

  17. Chief, you have me wondering. Troll or intoxicated? ;)

  18. no spirited grammarian debate on lead vs. led in the headline. Disappointing.

  19. Bad Robot !

    I heard Spencer and his creepy flesh colored beard wants to back on IACGMOOH after he and Heidi “Fleiss” quit.

  20. JoCor

    In must be the Conan steam, heating things back up on NBC.

    Otherwise — it’s all still crap.

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