Conan Watch: Wins night three, but ratings continue to dip

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Last night’s early metered market numbers for The Tonight Show slipped to a 4.3 household rating.  For those of you keeping score at home, that’s down from 7.1 for the  Monday night premiere and a 5.0 rating Tuesday night.  The waning ratings are hardly a surprise, and it was still enough to best the late night competition from  The Late Show with David Letterman (2.8) and Nightline (2.1) / Jimmy Kimmel Live (1.2).

Ultimately Conan’s ratings will begin to level off.  The question is, where?

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