Nielsen Wire has some overall data on the NBA Playoffs ratings so far, along with a very imaginative ratings "bracket" with series by series average viewership. Love the presentation.
The Lakers were the biggest draw in each round, by substantial margins early, but by almost no margin in the conference finals. The only Orlando series that didn't contain a big draw (vs. Philadelphia) had the lowest average of all the first round matchups. Interesting to see those numbers, but there are so many variables in those ratings including network and telecast days/times that it's hard to draw solid conclusions.
On average, NBA playoff viewership is up 18% across TNT, ESPN, ESPN2 and ABC thanks in part to a pair of Conference final games. On May 26th, the Cavs and Magic pulled 10.1 million viewers in Game 4 of the Eastern Conference Championship Series on TNT - the most ever for an NBA Playoff game on cable and the most-watched cable telecast of the year. And the Lakers-Nuggets’ Game 4 of the Western Conference Championship Series delivered 9.7 million viewers - the most ever for a basketball game (college or pro) in ESPN’s history.
Read the rest at Nielsen Wire.