A strong showing for the season 3 premiere of Burn Notice and the series premiere of Royal Pains, especially given the NBA Finals competition. Burn Notice outdid NBC’s The Listener in adults 18-49 and viewers!
here’s the press release from USA Network. Unfortunately for purposes of our contest I need to see the actual data as the six million referenced could be slightly under or slightly over 6 million and our contest was out to two decimal places. (update: I’ve reached out to a Burn Notice press contact for the P2+ live+SD info, so hopefully we won’t have to wait until Tuesday for an exact viewer number so we can figure out who won the contest!).
USA CRUSHES COMPETITION WITH NEWEST HIT SERIES ROYAL PAINS
BURN NOTICE STILL ON TOP AS #1 SCRIPTED SERIES ON CABLE
NETWORK ADDS ANOTHER POWER BLOCK TO ITS ROSTER
NEW YORK, NEW YORK June 5, 2009 The season three premiere of BURN NOTICE and the series premiere of ROYAL PAINS crushed the competition when they hit the airwaves on USA Network last night.
BURN NOTICE, the #1 scripted series on cable this year, opened season three with its best season premiere ever. BURN NOTICE delivered 2.8 million in P25-54, 2.5 million in P18-49, 1.2 million in P18-34, 6 million total viewers and a household rating of 4.24. Season three premiere of BURN NOTICE grew over the season two premiere by +7% in P18-49, +4% in P25-54 and +11% in total viewers.
BURN NOTICE outperformed broadcast competition with stronger deliveries of P18-49 and P25-54 over the series launch of “The Listener” as well as beating “CSI” in P18-49.
ROYAL PAINS continued the string of successful original launches for USA delivering 2.5 million in P25-54, 2.3 million in P18-49, 1.1 million in P18-34, 5.6 million total viewers and a household rating of 4.18. Royal Pains beat the second episode of “The Listener” among 18-49 and 25-54 and also beat “The Mentalist” among 18-34. The ROYAL PAINS viewership in both P18-49 and P25-54 grew each half hour over the course of the airing.
ROYAL PAINS delivered more total viewers and P18-49 than the series premieres of the USA originals IN PLAIN SIGHT and BURN NOTICE.