Yankees’ winning ways lead to good ratings for YES
Through its April and May telecasts, YES averaged a 4.50 household rating in the New York DMA, according to Nielsen Media Research data. That topped the 4.39 mark YES rang up during April and May of the 2008 Major League Baseball season.
YES’s 23 Yankees telecasts in May 2009 averaged a 4.81 average TV household rating, the highest-rated May ever for a baseball team on a New York regional sports network, beating YES’s 4.69 average for the first two months of the 2006 campaign, and 19% more than its 4.04 average in 2008.
read more on Multichannel News