Unfortunately, the show by show cable news data for Thursday, June 4 arrived to us in a completely unusable format. I hope it was only a one day problem, but only time will tell. Here is the overall daypart data.
|Thursday 06/04/2009 - Live+SD|
|HH Daypart Summary||AA%||AA(000)||AA%||AA(000)||AA%||AA(000)||AA%||AA(000)||AA%||AA(000)|
|03:00A - 03:00A||1.1||1093||0.5||514||0.4||410||0.2||181||0.3||265|
|08:00P - 11:00P||2.3||2204||0.8||743||0.9||852||0.2||162||0.5||519|
|P 25-54 Daypart Summary|
|03:00A - 03:00A||0.3||346||0.2||177||0.1||141||0.1||70||0.1||125|
|08:00P - 11:00P||0.7||717||0.2||236||0.3||310||0.1||69||0.2||209|
|P 35-64 Daypart Summary|
|03:00A - 03:00A||0.6||644||0.3||270||0.2||225||0.1||105||0.2||165|
|08:00P - 11:00P||1.2||1208||0.4||369||0.6||551||0.1||81||0.3||355|
|P 2+ Daypart Summary|
|03:00A - 03:00A||0.5||1322||0.2||615||0.2||481||0.1||194||0.1||289|
|08:00P - 11:00P||1.1||2792||0.4||915||0.5||1102||0.1||162||0.2||597|
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.
Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen Cable Network Coverage Estimates (as of October, 2008)
CNN/HLN: 98.63 million HHs
CNBC: 97.13 million HHs
FNC: 94.82 million HHs
MSNBC: 93.00 million HHs
Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.
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