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Sunday Ratings: ABC, NBA Finals Game 2 Win Easily

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June 8th, 2009

Scoreboard ABC FOX CBS NBC Uni CW
Rating/Share: Adults 18-49 4.3/13 1.7/5 1.3/4 1.0/3 0.7/2 0.3/1
Rating/Share: Adults 18-34 4.2/14 1.9/7 0.8/3 0.6/2 0.8/3 0.2/1
Total Viewers (million) 10.261 3.530 7.759 4.807 1.582 0.883

Because of the live NBA Finals telecast all ABC fast affiliate overnight results are approximate and subject to more than typical revisions. See below for more information.

ABC and the NBA Finals Game 2 had a much easier time on Sunday night than did Kobe Bryant and the Lakers, crushing the combination of the Tony Awards and reruns.

The prime-time (8-11pm) portion of the NBA Finals Game 2 averaged a 4.7 rating for adults 18-49, up from Thursday's 4.4, and likely will be much higher rated overall once the final numbers are in. Unlike Thursday, where the game was a blowout after 11pm Eastern, last nights game went into overtime and we're told the portion of Thursday's game from 9-11:43pm Eastern averaged a 5.4 rating in the 18-49 demoUpdate: game 2 averaged 14.0 million and a 5.8 adults 18-49 rating in time-zone adjusted fast national data between 8p-11:12p.

Nearly unwatched in the 18-49 demo, the Tony Awards 63rd Annual Gala at a 1.3 demo rating was still up from last year's 1.1. Update: It was the most watched Tony Awards in 3 years.

You can see TV ratings from past Sunday overnight reports here.

Full details:


Time Net Show 18-49 Rating 18-49 Share 18-34 Rating 18-34 Share Viewers Live+SD (000)
7:00 ABC Jimmy Kimmel Live 2.6 10 2.2 9 6.982
CBS 60 Minutes 1.2 4 0.8 3 8.677
NBC Dateline NBC 0.9 3 0.7 3 4.361
FOX King of the Hill (repeat) 0.8 3 0.8 3 1.766
CW Jericho (repeat) 0.2 1 0.2 1 0.557
7:30 ABC NBA Countdown 3.2 11 2.8 11 7.990
FOX American Dad (repeat) 1.1 4 1.1 5 2.337
8:00 ABC NBA Finals Game 2 4.3 13 4.2 14 10.029
FOX Simpsons (repeat) 1.9 6 2.2 8 4.090
NBC Dateline NBC 1.4 4 0.8 3 6.537
CBS Tony Awards 1.3 4 0.8 3 7.820
CW Kiss The Bride (movie) 0.3 1 0.2 1 0.909
8:30 FOX King of the Hill (repeat) 1.8 5 2.1 7 3.751
9:00 ABC NBA Finals Game 2 4.5 12 4.6 14 10.745
FOX Family Guy (repeat) 2.4 7 2.9 9 4.965
CBS Tony Awards 1.4 4 0.9 3 7.660
NBC The Last Templar (2 of 2, repeat) 0.9 2 0.5 1 4.351
CW Kiss The Bride (movie) 0.4 1 0.4 1 1.183
9:30 FOX American Dad (repeat) 2.0 5 2.3 7 4.270
10:00 ABC NBA Finals Game 2 5.4 15 5.6 17 12.784
CBS Tony Awards 1.3 3 0.8 2 6.880
NBC The Last Templar (2 of 2, repeat) 0.9 2 0.5 2 3.981

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Shows are sorted by 18-49 rating in each time slot.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved. Source: Marc Berman/MediaWeek

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

(42) Comments - Add Yours!

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  1. Hmmmm perhaps the headline should’ve been “M*A*S*H reruns on ION best Jericho at 7pm” Ok, so most people aren’t interested in the Tony Awards (obviously!) and most of our regulars don’t care about sports ratings. Or it’s WWDC anticipation siphoning traffic off all non-iPhone related sites!

  2. Indeed, that great sucking sound you hear is all the browsers on the Internet redirecting themselves to live streams/blogs originating from the Moscone center.

  3. jon

    i believe the basketball game went into 11 pm eastern b/c of the OT and countless timeouts. do they have the numbers for 11 pm? that may have been the peak of the ratings. i heard it takes a few days to get the final nielsen ratings of nba finals games. i heard final ratings for Game 1 are released on monday. those lead-ins for ABC are getting strong numbers. i wonder if those 7pm numbers includes the show aired after the finals for the pacific st. time viewers. they gotta be happy about that.

  4. Jon “they” have numbers for 11pm and beyond and ultimately we will see them. but the overnight reports for Sunday nights we see is just for 7p-11p

    These numbers are NOT time zone adjusted. It would measure people watching ABC affiliated 7p-11p local time, regardless of what was actually on (so if you live in LA and were watching the ABC affiliate at 10:45pm, that would count in the 10p-11p data above, even though it was not actually the game). The final national numbers will account for all that though.

  5. the way the note was actually written implied that the fast national numbers you cite for 9p-11:43 were fast national time zone adjusted results for THURSDAY’S game not last night’s.

    I don’t read anything into no final numbers for Thursday yet, I assumed they were a victim of the same processing delays delaying the cable news data for Thursday.

  6. Bad Robot !

    The more shocking news is something called KISS THE BRIDE doubled up JERICHOs numbers. I have never heard of that movie. Where on earth did they find THAT??? In stockroom of a Blockbuster store that went of business 5 years ago?

    Theres only 1 more rerun episode of Jericho left – then its lights out for CW on Sunday Nights – unless they replace it with 2 more episodes of Drew Carey and yet more lame movies nobody ever heard of until September. So much for the dream of a few dozen fans over on the NBC Universal HD boards still thinking Jericho is somehow going to get a big screen movie and a Season 3. Delusion knows no bounds.

  7. Robert, rereading the note, I see I’m in error. Will correct.

  8. Bad Robot, while I can understand the sport in baiting Jericho fans, I don’t think there enough vocal ones left to make it worthwhile. ;)

  9. Hot Pocket

    The Finals scored a huge 13.49 million viewers and 5.6 demo in that last half-hour at 10:30pm so it looks like the game could’ve possibly peaked around 14 million viewers after 10:45pm.

    The ratings themselves are very solid but not as high as they should be but a lot has to do with the blowout in Game 1 and the Cavs not being there.

  10. jay

    Actually, as a basic basic cable scavenger, I find even the Top 40 cable ratings, dominated as they are by Disney, Nick, wrestling and a few original series, not as interesting as say, ION’s MASH and how well an old show like that does. Serendipity is a lot on basic cable. I’ve watched scifi dog movies all the way through for the old Killer Tomatoes effect. Bad movies, especially with big name talent down on its luck, can be pretty fun. (MST3000, where are you when we need you? Probably in some pricey DVD set.) It’s so hard to get non-spun exhaustive cable ratings that even if I wanted them more badly I’d probably give it up. It’s also good for ABC that so far they haven’t lost much from DH’s highest ratings and seem to beat B and S with NBA in the demo.

  11. Mark

    What’s the official number of viewers for Game 2?

    10.029 for the 1st hour
    10.745 for the 2nd hour
    12.784 for the 3rd hour

    averages 11.186

    Is this correct?

  12. Mark, the still preliminary, but time-zone adjusted average for game 2 was 14 million between 8p-11:12p. I do not have the hourly detail. more info via ABC here:

    http://tvbythenumbers.com/2009/06/08/game-2-of-nba-finals-averages-14-million-in-preliminary-fast-nationals-from-8p-1112p/

  13. Robert

    Do you guys have the overnight ratings for the Belmont Stakes>?

  14. Robert (no avatar), since the Belmont wasn’t a prime-time show we haven’t seen any numbers yet. They will almost certainly arrive via either network press release or TV trade magazine article before we’d see them in daytime sports data this Friday.

  15. I did see something based on (I think) early metered market ratings, but it was only a household rating — based on that data it was WAY down from Big Brown’s triple crown attempt last year. An 8.2 HH rating last year vs. 5.2 HH rating on Sunday.

  16. Quinn

    I had to leave a comment so you all wouldn’t think there are no sports fans who visit this site regularly. I think its pretty incredible that Game 2 beat last year’s Lakers/Celtics Game 2 in total viewers and 18-49. Imagine if Lebron was in the final. The NBA playoffs have had a nice uptick across the board this year. Stern should be happy with the state of things right in his league right now.

  17. Boris

    Does anyone know whether Ion has rights for the entirety of M.A.S.H.? In this neck of the woods, the Fox affiliate cycles through the first few episodes with an abrupt jump to the later seasons. I haven’t had the heart to wade through the five-hour Ion Sunday spectacle looking for overlaps.

  18. StephenCerny

    The Tonys went up in the ratings, but it was a challenge to watch—-way too many overblown musical numbers. The plusses were the winners and Neil Patrick Harris. He did not embarrass himself. There was too much on national tour business.

  19. Mark

    “Bad Robot, while I can understand the sport in baiting Jericho fans, I don’t think there enough vocal ones left to make it worthwhile. ;)

    Real class act Bill.

  20. clutz

    @ Bad Robot and Bill, most Jericho fans spend their time elsewhere, as your site is topical to shows currently on the air, for the most part, with current episodes and such. We see no reason to keep venting anger and talking possibilities here, as your site is not the place for it. Personally, I learned of your site through Jericho, and I enjoy reading and learning the business side of things here. I also check out your news of pilots and new shows, to see what the cast members are doing next. Apparently Bad Robot (Soylent?) still secretly holds out hope for Jericho too, as he apparently tracks the UHD board ;) !

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